Air Canada enRoute Announces New Editor-in-Chief

By July 27th, 2015

Jean-Francois-Legare-02MONTREAL, July 27, 2015 – Air Canada and Spafax are excited to announce Jean-François Légaré as the new editor-in-chief for the award-winning media brand, Air Canada enRoute. Within this role, Jean-François will oversee the monthly Air Canada enRoute magazine (including sister publications, the Air Canada enRoute Edition and the Air Canada enRoute Inflight Entertainment Guide), alongside thebrand’s expansive digital platforms, events, and award programs. He replaces Ilana Weitzman, who has been promoted to Content Director, Air Canada Media, and Editorial Director, Air Canada enRoute.

With ten years of multiplatform journalism experience, Jean-François Légaré has contributed to a wide range of leading media outlets, and has a proven track record for creating and curating best-in-class lifestyle content for Canadian readers.

“Air Canada has always been at the forefront of innovation, and it’s an honour to have the opportunity to lead the evolution of its iconic media brand,” says Jean-François Légaré, Editor-in-Chief, Air Canada enRoute. “We’ll continue to inspire our audience with even more creative ways of telling travel stories across all platforms of the Air Canada enRoute brand.”

Jean-François has a long history with Spafax, having first joined the team in 2007 working on Air Canada Canada enRoute, as well as other publications in the Spafax luxury and lifestyle portfolio. During this time, Jean-François won several prestigious awards for his writing and editing, including gold at the 2010 North American Travel Journalists Association Awards (NATJA), honourable mentions at the 2011 National Magazine Awards and two P&G Beauty & Grooming Awards.

Jean-François then served as editor-in-chief of fashion and beauty brand Clin d’œil, where he managed the print magazine, iPad application, website overhaul, events and commercial ventures for the magazine.

In 2014, Jean-François returned to Spafax with new responsibilities as Altitude Media Editor – a strategic role within the company focused on building a bespoke content program for Air Canada’s frequent fliers. Jean-François developed and grew the Air CanadaAltitude Community (, a proprietary social network for Air Canada Altitude members, which has already reached more than 10,000 users.

“Content is an increasingly important way for Air Canada to enhance our customers’ travel experience. We are excited to welcome Jean-François onboard in this key creative role,” says Craig Landry, Vice President, Marketing, Air Canada.

“Jean-François was the perfect candidate for this role: he knows our culture and has also benefitted from experiences at other major media brands,” says Ilana Weitzman, Content Director, Air Canada Media. “I’m excited to see Jean-François lead Air Canada enRoute into its next chapter.”
Additional Changes at Air Canada Media

As the Air Canada Media business has grown, award-winning editor Ilana Weitzman has been promoted to Content Director, Air Canada Media, and Editorial Director, Air Canada enRoute. Ilana served as editor-in-chief for seven years, starting with the magazine in September 2005.

“Air Canada’s content channels have grown in scope and reach over the past year, and I’m delighted Ilana will now be overseeing the entire Air Canada Media content ecosystem,” says Nino Di Cara, Executive Vice President, Content, Spafax. “We know that Ilana’s new role will allow for us to continue innovating and providing best-in-class content programs for Air Canada.”

Christopher diRaddo will join Spafax as the new Altitude Media Editor. Christopher previously worked for six years as Content Editor of Canada Writes at CBC Radio.

About Air Canada enRoute

Air Canada enRoute is Air Canada’s award-winning travel media brand. An inspirational authority for the global traveller, it reaches passengers at every step of their journey through its multimedia portfolio: print publications (including Air Canada enRoute – the iconic magazine with over one million readers each month – Air Canada enRoute Edition, the Air Canada enRoute Inflight Entertainment Guide and a series of special interest publications), digital channels (, a dining app (enRoute Eats), and many prestigious programs and events (Canada’s Best New Restaurants, the Air Canada enRoute Film Festival, the Air Canada enRoute Hotel Design Awards).

Air Canada enRoute is produced by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media, with offices in 15 cities around the world.

Follow on Twitter and Instagram @enroutemag

About Air Canada

Air Canada is Canada’s largest domestic and international airline serving more than 190 destinations on five continents. Canada’s flag carrier is among the 20 largest airlines in the world and in 2014 served more than 38 million customers.  Air Canada provides scheduled passenger service directly to 64 Canadian cities, 52 destinations in the United States and 78 cities in Europe, the Middle East, Asia, Australia, the Caribbean, Mexico, Central America and South America.     Air Canada is a founding member of Star Alliance, the world’s most comprehensive air transportation network serving 1,321 airports in 193 countries. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax. For more information, please visit:

About Spafax Canada

Headquartered in London, UK, Spafax has been operating in Canada since 1992 and specializes in entertainment, content marketing, media sales, events, technical services, brand alliances, and public relations. Its two Canadian offices are located in Toronto and Montreal, with a staff of over 60, and specialize in servicing the travel, luxury, automotive and financial service categories. Clients include Air Canada, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Investors Group, Tourism Toronto, Mercedes-Benz, and VistaJet. Spafax is a tenthavenue WPP company.

Spafax facts and figures

30 years creating, curating and acquiring content

30 years working with the world’s leading brands

15 offices worldwide

500 plus industry awards over the past 10 years

Part of the #1 agency network in the world: WPP

For further information or to request an interview, please contact:

Phil Birnbaum, Spafax,, 647-789-7297