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  • Return on Influence: The Rise of the Citizen Influencer

    In his brand new book, Return on Influence, business consultant and blogger Mark Schaefer explains why influence is the new currency of the social media age. In this excerpt, Schaefer explain what that means for your brand. MORE

  • Marketing Lessons From Marvel’s The Avengers

    Five years, $100 million in global marketing and Samuel L. Jackson. That’s what it took for Marvel’s The Avengers to earn over $700 million its opening weekend – a box office record. For perspective, second place goes to Harry Potter and the Deathly… MORE

  • Branding Good: Q&A with GOOD Editor Ann Friedman

    With events, social networking platforms and even a boutique agency under its belt, GOOD is much more than a magazine. We spoke to Executive Editor Ann Friedman about what it means to be a media brand “for people who give a damn.” MORE

  • Brand USA Launches International Tourism Campaign

    For the first time ever, the United States of America is going whole hog on its international branding strategy, releasing a series of ad campaigns in Canada, Japan and the U.K. to promote tourism. The campaign, launched May 1, will soon be extending to Brazil… MORE