SWISS is the latest passenger airline of the Lufthansa Group to launch the interactive entertainment platform.

 

ZURICH – March 5, 2018 – Swiss International Air Lines will be the latest international carrier to launch Profile, Spafax’s entertainment personalization platform. Using proprietary software developed by Spafax, SWISS’s passengers can access http://swiss-inflightentertainment.com to learn what entertainment will be available on their trip, as well as more in-depth information about each program all via a highly interactive web experience.

The new site features a full listing of all movies, television programs, music and games onboard as well as specially curated entertainment categories including “SWISS Kids” and “Made in Switzerland.” Profile’s responsive design allows visitors to navigate the site from any device, and its ease of navigation mirrors or exceeds what you would find on leading entertainment portals.

Spafax CEO, Niall McBain added, “We are always trying to help our clients further their digital transformation strategies. We are excited to launch Spafax Profile with SWISS  to enhance their customer experience and highlight their digital entertainment program.”

Spafax currently supports SWISS’s inflight entertainment programming with content licensing, curation and delivery services through its offices in London and Frankfurt. Future releases of the site will feature additional exciting options, including the ability to personalize content recommendations based on passenger preferences.

 

About SWISS

Swiss International Air Lines (SWISS) is the airline of Switzerland, serving over 100 destinations in 43 countries from Zurich and Geneva and carrying some 16.5 million passengers a year with its 91-aircraft fleet. The company’s Swiss WorldCargo division provides a comprehensive range of airport-to-airport airfreight services for high-value and care-intensive consignments to some 130 destinations in over 80 countries. As “The Airline of Switzerland”, SWISS embodies the country’s traditional values, and is committed to delivering the highest product and service quality. With its workforce of over 9,000 personnel, SWISS generated total operating income of some CHF 5 billion in 2016. SWISS is part of the Lufthansa Group, and is also a member of Star Alliance, the world’s biggest airline grouping. For additional information visit www.swiss.com or follow us on Facebook, Twitter, YouTube or our blog.

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing.  Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world.  Current clients include Air Canada, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.

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For further information or to arrange an interview, please contact:

Jessica Sammut
Global Marketing Manager, Spafax
[email protected]