Austrian Airlines is the second passenger airline of the Lufthansa Group to launch new interactive entertainment platform.

Vienna, August 1, 2017 – Austrian Airlines will be the latest international carrier to launch Profile, Spafax’s entertainment personalization platform. Using proprietary software developed by Spafax, Austrian Airlines’ passengers can access http://austrian-inflightentertainment.com to learn what entertainment will be available on their trip, as well as more in-depth information about each program all via a highly interactive web experience.

The new site features a full listing of all movies, television programs, music and games onboard. Profile’s responsive design allows visitors to navigate the site from any device, and its ease of navigation mirrors or exceeds what you would find on leading entertainment portals.

“In 2017, we committed to rolling out in-flight connectivity on our short- and medium-haul flights. As part of our digital transformation strategy, we are very pleased to partner with Spafax to take the way we present our entertainment program to our customers to the next level,” noted Thomas Laxar, Director, In-Flight Entertainment & Connectivity, Content & Portal at Austrian Airlines.

Spafax CEO, Niall McBain added, “We are always trying to help our clients use both content and technology to improve their customer experience. We are excited to be able to provide Profile to Austrian Airlines as a natural extension of their digital entertainment program.”

About Austrian Airlines

Austrian Airlines is Austria’s largest carrier and operates annually a global route network of approximately 130 destinations, being particularly dense in Central and Eastern Europe with 35 destinations. Thanks to its favorable geographical location at the heart of Europe, the company’s hub at Vienna International Airport is the ideal gateway between East and West. Austrian Airlines is part of the Lufthansa Group, Europe’s largest airline group, and a member of the Star Alliance, the first global alliance of international airlines. For additional information visit www.austrian.com or follow us on Facebook, Twitter, YouTube or myAustrianBlog.

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world.  Current clients include Air Canada, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.

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For further information or to arrange an interview, please contact:

Jessica Sammut
Global Marketing Manager, Spafax
[email protected]