The Spafax model builds visibility and helps to create an overall positive aura around your brand.
We can customize entertainment experiences – television, film, audio – to help you connect with and entertain your customers.
Spafax has established itself internationally as a leader in custom marketing with over 20 electronic and paper publications in six languages.
We help clients connect with their customers throughout the journey cycle with entertainment placements, ambient media, print and digital media.
Our interactive design and management service allows our clients to give their customers direct control over their entertainment options.
Working closely with all our other services, we offer technical services including digital asset management, encoding and duplication.
Working with over 60 clients worldwide, Spafax is a leader in the creation of branded content, specialized inflight entertainment management, custom marketing, advertising sales and production services.
With offices around the world, we are truly a global creative community with a Who’s Who list of airline, travel and “terrestrial” clients. But like any success story, Spafax has a history. And it’s quite a story.Very few people can predict a company’s trajectory and much less predict that a car parts distribution firm based in Bath, England in the 1930s would one day become one of the world’s leading providers of custom communications and media services.
Who We Are
The Team Leaders of Spafax
“Few companies have more experience in entertaining this upscale, international, ‘on the move’ customer. We call this person a transumer: a consumer in transit. They are a tremendous demographic, but they’re busy. They are also the most influential people in the world in their interactions. You must get their attention. You have to earn it. And that’s what we do.”
Niall McBain CEO, Spafax
Head of Business Development
Senior Vice President, Content Strategy
Nino Di Cara
Executive Vice President, Content Marketing
Managing Director, Spafax Medios y Publicidad SPA
President, Content Marketing
Executive Vice President, Media
Managing Director, Asia Pacific
Chief Financial Officer
Executive VP, Inflight Entertainment, EMEA
Al St. Germain
Senior Vice President, USA
Chief Technology Officer
MD, Specialized Networks & Development
We developed our Journey Cycle approach when we realized that a customers relationship with any brand has many touchpoints.
The Journey Cycle
The working model is the same for all our clients, whether travel brands or not. By understanding the current demands of the transumers, our client’s needs and business opportunities, we help reach people at all points of their “journey” as they come in contact with our client’s brand – from inspiration to decision. To reach customers throughout the Journey Cycle, Spafax creates customized branded entertainment media across many platforms (IFE, print, audio, video, electronic, interactive and ambient).
This is a tried and true technique that will help you:
- Maximize the impact of your marketing initiatives
- Deliver ROI (return on investment)
- Acquire and retain loyal customers
- Build brand awareness
- Capture demographic data about your potential audience
- Convert audience into customers
He and filmmaker Jeremy Hunter were already thinking about the Journey Cycle – even though it wasn’t called that yet. Their partnership with the newly named Spafax Airline Network resulted in a contract to produce advertising and video productions for British Airways. The video production, a monthly magazine-style programme called The World Traveller Show featuring different locations around the world, led to contracts with different airlines, including Singapore and Northwest. The show itself was a revolutionary concept in the industry and was the start of the company’s belief that creativity would be a principal differentiator in the marketplace.
From that small garage, Spafax has grown into a multinational based on four continents, serving more than 70 clients in the industry. Its multicultural background (and its expertise in creating bi-cultural publications) is an undeniable asset in today’s global marketplace. Managing a diverse client base with a diverse employee base, Spafax is a poster child for the positive aspects of globalization.
With offices around the world, we are truly a global creative community. We would like to hear from you.