Korean Air Extends Inflight Entertainment Partnership with Spafax

The next phase of the longstanding partnership will focus on enhancing operational efficiency, transparency, and passenger engagement for the airline.

Spafax, the leading global travel media agency, is proud to announce the renewal of its longstanding partnership with Korean Air, the flagship airline of Korea, continuing a successful inflight entertainment (IFE) collaboration that began in 2019. The renewed agreement reflects Spafax’s commitment to providing Korean Air with best-in-class inflight entertainment (IFE) solutions, leveraging innovative technology, data analysis, and content curation strategies.

Having taken effect October 4, 2024, this next phase of partnership will focus on enhancing operational efficiency, transparency, and passenger engagement for the airline.

After a thorough RFP process initiated in March 2024, Korean Air selected Spafax as its ongoing IFE partner. Spafax’s proposal, recognized for its passion and excellence, was deemed the best fit for the airline’s evolving needs. Korean Air has relied on Spafax’s expertise to deliver engaging Hollywood and Western content, with Spafax leading curation and strategy in these areas.

Spafax will support Korean Air with promotional content projects, offer new IFE and marketing campaigns on demand, and provide strategic recommendations for the annual curation strategy. Introducing these services marks a new chapter in the partnership, ensuring that Korean Air’s inflight experience aligns with its brand values.

Korean Air and Spafax have built a partnership focusing on practical solutions and exceptional service. With the introduction of Spafax ONE and Spafax IQ, Korean Air will have the tools to make intelligent IFE decisions while making its inflight operations smoother and more efficient.