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Spafax to Provide In-Flight Entertainment Services to Air China

By Spafax / October 16 2018

New agreement makes Spafax Air China’s exclusive content service provider (CSP) for Hollywood movies and preferred CSP for all other in-flight entertainment services.

BEIJING – October 16, 2018 – Spafax, one of the world’s leading providers of media, entertainment and content marketing services to the airline industry, announces that it has been selected by Air China to exclusively license and curate its Hollywood movie selection, as well as working together on all other video content. Spafax will also deliver other in-flight entertainment (IFE) elements including promo videos and inflight magazine content. Spafax announced the opening of a new office and team in Beijing that will serve in support of Air China.

The announcement comes as Air China takes delivery of its first Airbus A350-900 aircraft, fitted with Panasonic’s eX3 IFE system and onboard Wi-Fi streaming.

He Zhigang, Vice President at Air China Media said:

“The arrival of the A350-900s is a new opportunity for us to bring our passengers the best air travel experience yet. In our view, Spafax are the leading global CSP and we’re thrilled to be partnering with them to deliver a top notch entertainment experience on our new aircraft and across our fleet.”

"Spafax are the leading global CSP and we’re thrilled to be partnering with them to deliver a top notch entertainment experience on our new aircraft and across our fleet."
– He Zhigang, Air China

Niall McBain, Chief Executive at Spafax said:

“Air China is a market leader and creates a unique flying experience for its customers. We’re honoured to be their CSP of choice when it comes to entertainment.”

Spafax and Air China began working together in August 2018 and are looking to expand their partnership to include regional airlines under the Air China Group banner including Shenzhen Airlines and Air Macau.

About Air China

Air China is China’s sole flag carrier and a member of the world’s largest airline alliance, Star Alliance. Air China is China’s largest airline by brand value (estimated at around RMB 145 billion in June 2018, according to World Brand Lab) and is a market leader in air passenger transportation, air cargo and other aviation services.

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Cathay Pacific, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.


For further information or to arrange an interview, please contact:

Jessica Sammut
Global Marketing Manager, Spafax
[email protected]