Spafax IQ Tracks GUI Navigation Analytics with New Dashboard
By Spafax / September 11 2019
By Spafax / September 11 2019
LONDON – September 11, 2019 – Global content media agency, Spafax, announces new features, namely detailed GUI (graphical user interfaces) insights as part of Spafax IQ, their IFEC data analytics platform. The new dashboard helps airlines understand how their passengers navigate their GUI, entertainment preferences, how they discover new content and compare across classes (economy, premium, business).
Spafax IQ provides airlines with data analytics that can give them knowledge on content engagement to deliver an even better customer experience. The tool gives one view of an airline's passenger engagement across all IFEC systems, providing cost-per-view data at the most granular level including: cabin, route, category, navigation path, language and more. This level of analysis helps understand passenger trends and drive content strategy on, for example, extending high performing content or removing what isn’t as successful in order to maximize ROI and drive better customer loyalty.
Kevin Birchmore, Director Sales, Technical Products and Solutions at Spafax said: “We're thrilled to be expanding on Spafax IQ with its added GUI insights. Through Spafax IQ, we can retrieve, clean and integrate data from at least seven different sources including internal APIs, third-party data portals and cloud data service. All of this translates to an enhanced IFEC product that airlines can pass on to their passengers.”
When retrieving data on passenger engagement from various IFE systems, insights can become siloed and difficult to consolidate. Spafax IQ pulls information into one, central platform which updates numbers regularly and filters them at their lowest level (i.e. category, route, cabin).
Spafax IQ drives net promoter score (NPS) and improves ROI through content and category discovery. The tool gives indication into how GUI design can be improved much like IFE system scoping and features, like category and content recommendations.
Andrea Whyte, Director of Commercial Content Strategy at Spafax said: "For airlines, understanding passenger behavior is essential, and getting insights from all the IFEC data is key to creating the best content strategy. Spafax IQ enables us to see views, license costs and performance in different categories and languages in one easy to use set of dashboards."
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About Spafax Group
The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates, the Lufthansa Group, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.