• Spafax launch Cinéphile™, a new World Movie curation service enabling airline clients to secure the highest quality World Movie titles at the earliest opportunity and at market-leading rates.
• Spafax plan ahead to build a tailored Cinéphile™ package for individual clients, with content available with an earlier window and no additional holdbacks.
• Package pricing includes master costs and any required edits to ensure all client editorial considerations are catered for.
• Cinéphile™ is powered by Spafax’s team of seven World Content experts who attend all major film festivals and markets and maintain relationships with over 300 World Cinema distributors, producers and sales agents.
• Cinéphile™ enables airlines to demonstrate their passion to provide passengers with the best content from around the world, whilst guaranteeing the best commercial terms.

LONDON – November 17, 2020 – Global entertainment and media agency Spafax today announced the launch of Cinéphile™ – a carefully curated suite of World Cinema titles in a variety of original languages. Airlines subscribe to the Cinéphile™ service by making an annual commitment which enables Spafax to acquire content as early as possible and leverage volume to guarantee the best titles at the best pricing and ahead of holdbacks.

With this turn-key solution, clients receive a monthly brochure with key insights on programming strategy and suggestions for content promotion. The suite is offered as a bundle flat fee and provides airlines with budget certainty across the financial year.

Henry Gummer, Senior Vice President Global Content at Spafax said:

“With our in-depth understanding of each airline’s budget and audience requirements and commitment to the complex marketplace for world movies, we are able to tailor a package size and composition to suit each airlines’ needs.”

The Cinéphile™ service mirrors the growth of appetite for consumers on-the-ground with a product that guarantees the quantity and quality of world movies to cater to an increasingly avid world cinema audience.

Julieta Bowyer, Director of World Content at Spafax said:

“Our strong relationship with over 300 world movie distributors and sales agents coupled with our forensic knowledge of film rights unlocks our ability to offer airlines this new way to cost-effectively deliver the best of world cinema to their diverse audiences.”

The languages featured in the Cinéphile™ package include French, German, Italian, Spanish, Cantonese, Mandarin, Korean and Japanese, with more expected to be added over the coming months. Outside of Cinéphile™, Spafax will continue to offer its bespoke programming service, providing airlines with the flexibility to book additional World Cinema titles to cater to their audience’s needs.

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, American Airlines, British Airways, Japan Airlines, Delta Air Lines, Emirates, the Lufthansa Group, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.

For more information on Spafax’s Cinéphile™ service please contact:

Jessica Sammut
Director of Corporate Communications, Spafax
[email protected]