LONDON – June 8, 2022 – Global entertainment and media agency Spafax announced today an exciting new partnership with Magnolia Network, Warner Bros. Discovery’s joint venture with Chip and Joanna Gaines.

With more than 350 hours of premium unscripted content from an ever-growing roster of creators spanning home, food, gardening, design, entrepreneurship and the arts, Magnolia Network’s robust programming slate of originals includes the complete Fixer Upper library in addition to Magnolia Table with Joanna Gaines, Fixer Upper: Welcome Home, Family Dinner, Homegrown, Restoration Road with Clint Harp, First Time Fixer, Super Dad, Inn the Works, Van Go, The Artisan’s Kitchen, Growing Floret and The Johnnyswim Show.

“We’re excited to partner with Spafax to bring Magnolia's storytellers to the in-flight experience," said Allison Page, Global President of Magnolia and DTC. "Our goal from day one was to deliver smart, layered storytelling that inspires creativity, upholds beauty and draws out curiosity, and we're thrilled to share these stories with travelers from all over."

Emma Gunn, Director, Acquisitions & Content Partnerships at Spafax said: “We’re thrilled to be the first service provider to bring Magnolia Network’s extensive library of original content to the US market. We’re continually impressed with Magnolia Network’s standards in storytelling across their programming roster and believe passengers will feel the same.”

Magnolia Network originals will become available for US-based inflight entertainment clients starting July 2022.

 

About Magnolia Network

Magnolia Network is a media joint venture between Chip and Joanna Gaines and Warner Bros. Discovery, Inc., comprising a family-friendly library of premium, unscripted original content streaming on discovery+, a brand-immersive app and a linear cable channel. At Magnolia Network, we believe in telling life’s stories authentically and empowering our viewers to move past their comfort zones and try new things. We seek to entertain through smart, layered storytelling that inspires creativity, upholds beauty and draws out curiosity. Here, we are creating a space where we hope viewers will feel their time with us is never without purpose, but rather is time well spent.

About Spafax Group

Spafax is a travel media network with one purpose: to entertain, inform and inspire travellers everywhere. Spafax delivers content technology and media assets at scale for the world’s leading airlines and curates a vast catalogue of global Movies, TV, Audio and Games across every major entertainment market. Current clients include Air Canada, American Airlines, British Airways, Delta Air Lines, Emirates, the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. Spafax provides brands with unique access to a global network of a billion passengers, across hundreds of touchpoints. The group is headquartered in London with over a dozen offices around the world. Spafax is a WPP company.

 

CONTACT:    Jessica Sammut, Director of Corporate Communications & Events

                   [email protected]