ABU DHABI – April 2021 – Global entertainment and aviation media specialist Spafax announced today that its integrated creative studio produced Etihad’s latest safety video. Conceived and produced by Spafax Studio, the film features Abu Dhabi as an elegant cultural destination and includes updated messaging and visual instructions around COVID-19 safety for passengers.

Terry Daly, Executive Director Guest Experience Brand & Marketing, Etihad Airways said: “At every touchpoint, Etihad’s guests are engaged with unique experiences which this new safety video is designed to enhance and emphasise. It takes cues from Abu Dhabi’s stunning architecture (and majestic natural scenery), combined with its unparalleled sense of elegance to take the viewer on an immersive and engaging tour through the safety information.”

Jonathan Gilbert, Vice President Digital Content & Development at Spafax said: “We saw this production as an opportunity to inspire and evoke a sense of excitement around travel again. Shot on location at Abu Dhabi’s Louvre Museum, the safety video draws its inspiration from Abu Dhabi, a centre of art and design, whose characteristics are embodied and reflected by Etihad Airways. The design of the film takes inspiration from Etihad brand elements, colour palette, experiential design and the visual architecture of Louvre Abu Dhabi.”

Drawing on Etihad’s signature brand colors, a golden hue is present throughout the video – highlighting Etihad Airways’ cabin crew while offering passengers a soothing yet engaging viewing experience. The video is completed with a music mix of Emirati and international instruments and arrangements.

Ed Oppe, Executive Producer, said: “We brought together a global team to deliver an inspiring film in the heart of the COVID pandemic and the results speak for themselves.”

The new safety video rolls out across the airline's fleet throughout April 2021.