The Rise of Voice Search

There are now more than 50 million smart speakers in the US. Amazon is leading the way with over 60 percent of the US smart speaker market share in 2018. American Airlines wanted to introduce a way for their customers to use their Amazon Alexa-enabled devices to plan their journey and get excited about the entertainment on their upcoming flight.

An Industry First

Powered by AI, the Spafax Profile Skill offers the first voice-activated in-flight entertainment service for the Amazon Echo. With the new Skill, American Airlines customers can ask a variety of questions about the entertainment available on board their upcoming flight, including what titles are available, featured actors, ratings and much more.

Trip Planning Made Easy

Engaging with the Spafax Profile Skill is easy, quick and concise. The Skill offers clear user flows and custom messaging from American Airlines. For example, if it applies to their upcoming flight, travelers will be encouraged to download the app required to stream wireless in-flight entertainment.

"The new Alexa skill from Spafax allows our customers to interact with our brand in a fun and engaging way."
– Brian Richardson, Director of Inflight Entertainment and Connectivity, American Airlines