Ai In Aviation
When you’re 30,000 feet in the air, experience is everything. For passengers, it’s comfort, relevance, and a sense that things just work. For airlines, it’s efficiency, resilience and loyalty. With industries around the world leveraging AI, aviation is no exception. It’s transforming how airlines deliver seamless, personalized experiences – from dynamic content recommendations to real-time operational decisions. It’s not just about keeping up with technology, but using it to elevate every journey. Here at Spafax, we use AI to enhance every touchpoint of the inflight experience. From intelligent content scheduling to predictive performance insights, we use the power of AI to help airlines stay ahead – making every journey more personal, efficient, and rewarding for both passengers and operators.
How Is AI Used in Aviation?
Gone are the days of a one-size-fits-all inflight experience. Today, AI is helping airlines deliver more relevant, efficient, and engaging journeys – from tailored entertainment to smarter operations. For us, AI is a key tool in shaping personalised content strategies, optimising delivery, and enhancing the overall passenger experience. It allows us to:
Personalize Content Recommendations: By using AI, we can deliver smarter inflight entertainment playlists that align with individual tastes, increasing engagement and satisfaction.
Content Schedule & Manage: We can use AI-driven insights to plan content rotations more effectively – ensuring the right mix of movies, series, and branded content across fleets and markets.
Produce Real-Time Data and Passenger Feedback Analysis: AI can process inflight data and sentiment feedback at scale, helping airlines understand what’s working (or not) in real time.
Operate Quicker & Predict Insights: With AI, Spafax can automate parts of the content delivery and testing process, reducing turnaround times and ensuring consistency across aircraft.
Enhance Advertising Targeting: As a provider of travel media and advertising solutions, we use AI to deliver higher-performing, better-targeted ad placements on behalf of brand partners.
Our AI Partnerships
One of the ways we’re using AI to enhance the passenger experience is through our partnership with StoryWonder, a generative AI platform designed to make family travel more engaging. Together, we’ve created a personalized storytelling experience that lets children become the heroes of their own adventures – delivered through an airline’s app, inflight portal, or entertainment system. The stories adapt in real time to each child’s interests, age, and even destination, making every journey feel unique. It’s a simple, seamless way for airlines to offer something magical for younger passengers, (while giving parents a moment to relax!) To find out more about this partnership, take a look at our latest blog post.
The Future of AI in Aviation
As AI continues to grow, so does its potential to shape the future of aviation – from operational efficiency on the ground to hyper-personalised experiences in the air. At Spafax, we’re exploring new ways to bring this technology to life across the entire passenger journey. Think smarter content delivery that anticipates preferences, AI-curated retail offers, gesture-based interactions with inflight systems, or even immersive, mixed-reality entertainment. We believe the next phase of AI in aviation will be less about automation and more about human connection.
Why Spafax?
We know AI in aviation. We know storytelling. And we know how to bridge the two with technology that enhances rather than distracts. Our AI services are shaped by decades of experience in passenger engagement, combined with a future-facing understanding of where aviation is going. We believe AI should feel invisible. Useful. Thoughtful. And always in service of better journeys – not just more data.
Ready to explore how AI can elevate your airline? Let’s talk. We’ll help you chart a course from pilot project to real-world results.
