Tag: Sparksheet

MONTREAL – April 11, 2013 – Spafax, one of Canada’s leading content marketing agencies has been selected as a double Official Honouree in the 17th Annual Webby Awards, the Internet’s most respected international symbol of success.

Spafax was acclaimed as an Official Honouree in the Travel & Adventure category for a series of videos created to promote Air Canada’s rich heritage on its 75th anniversary. The video series was viewed over 215,000 times online including 150,000+ on Vimeo and 60,000+ on YouTube.

Sparksheet, Spafax’s multiplatform media and marketing magazine, received an Official Honouree distinction in the Best Email Newsletter category. This is the second Webby commendation for Sparksheet, which was recognized as an Official Webby Honouree in the Business Blog category in 2011.

“These honours highlight Spafax at its best,” says Arjun Basu, Content Director, Spafax. “The 75th anniversary project was the result of seamless collaboration between Spafax and Air Canada to produce tremendous multi platform content. And Sparksheet is an example of our thought leadership in the fields of travel, marketing, media and content. We’re extremely proud of both these honours.”

Spafax media won 11 awards at the Folio Awards, held last week in New York. The Folio Awards honor excellence in all forms of publishing, including consumer, custom and B2B and are the largest awards program in magazine publishing. Awards are given for editorial (Eddies) and art (Ozzies). Spafax honorees (with clients and date) included:

Golds (Eddies):

Best Standalone Digital Magazine, B-to-B: Sparksheet (June 2012)
Custom, Frequency 6 or more times a year, Full Issue: enRoute (Air Canada, October 2011)
Custom, Frequency less than 6 times a year, Single Article: Experience “Into the Blue” (Bombardier Business Aircraft, June 2012)
Overall Online Categories, Best Online Column or Blog, B-to-B: Sparksheet “Return of the Editor: Why Human Filters are the Future of the Web.”

Golds (Ozzies):

Best Overall Design, Custom: IN (LAN, July 2011)

Silver (Eddies):

Custom, Frequency 6 or more times a year, Website: enRoute Online (Air Canada)

Silver (Ozzies):

Best Digital Edition/Digital Magazine Design: Sparksheet (June 2012)

Bronze (Eddies):

Custom, Frequency 6 or more times a year, Full Issue: enRoute (Air Canada, December 2011)

Bronze (Ozzies):

Best Cover, Custom: enRoute (Air Canada, November 2011)
Best Feature Design, Custom, enRoute “Spoke Easy” (Air Canada, March 2012)
Best Use of Photography, Custom, enRoute “Picturing Barcelona” (Air Canada, June 2012)

Spafax media have won more than 600 national and international awards in the past decade, and is dedicated to producing quality custom media providing superior experience and loyalty solutions and brand engagement to clients around the world. Spafax is a part of the tenthavenue division of WPP, with offices in Europe, North and South America, the Middle East and Asia.

This isn’t a new idea. But it’s something that is floating around in so many different places that it’s starting to feel true. In the content business, I’ve always told my editors that spotting an idea twice is coincidence, but three times is a trend. I didn’t make that up either. But I believe it. A big idea from last year’s International Content Summit focused on Slow Content (I wrote this up in Sparksheet here). More than one speaker talked of consolidation. When Google+ went big last year, I wondered about social media overload. And now Chris Brogan, smart guy that he is, has labeled 2012 as the Year of Consolidation. And this is good news for everyone. The rush to “new” is going to slow, while we start to take deep breaths (yes, collectively) and hunt out quality. Good ideas will trump flash. This is good news for all content marketers who believe in substance to drive results. And maybe, just maybe, the internet will stop being an outlet for cute kitties.
(not that we have anything against kitties….)

Sparksheet, Spafax’s multiplatform media and marketing magazine, won a record-smashing seven awards at the Canadian Online Publishing Awards last night.

Sparksheet dominated the business-to-business division with wins in the following categories:

• Best Online-Only Site
• Best Web Design
• Best Use of Social Media
• Best Blog
• Best E-Newsletter
• Best Mobile-Optimized Site
• Best Article or Series (“Brand New Havana: On the Set of Cuba’s First Branded Film”)

“We’re truly blown away by this incredible showing alongside Canada’s best and brightest,” says Dan Levy, Editor of Sparksheet. “To be recognized for everything from our in-depth editorial, to our responsive web design, to our community engagement is a testament to the strength and versatility of our small, but cutting-edge team.”

Other multiple-award winners this year included the CBC, Globe and Mail, National Post and Torontoist. At last year’s COPAs Sparksheet won a then-record four awards.

For more information about Sparksheet, please contact Dan Levy at dan@sparksheet.com

About Sparksheet

Sparksheet is an award-winning multiplatform magazine that explores how brands are using different platforms to get relevant content to the right people wherever they may be. Powered by Spafax, a WPP content marketing agency, Sparksheet highlights the unexpected connections between various parts of the media and marketing universe, from journalism and entertainment, to advertising and technology. Check it out at http://sparksheet.com/

When the Sparksheet team lands in Seattle next week to cover the 2011 APEX Expo, it will be a “back to our roots” moment for us. Sparksheet launched in June 2009 with a heavy focus on airlines, inflight entertainment and travel marketing.

As we’ve evolved into an award-winning multiplatform magazine, our scope has expanded to include all corners of the media and marketing landscape. But we’re still fascinated by how brands are using content to reach the elusive consumer in transit – the Transumer – wherever they may be. That “wherever” can be in the air, at home, in the office or anywhere else in the world.

Our mission at APEX will be to explore the unexpected connections between the inflight world, and the content, media and marketing universe. On our Sparksheet@APEX micro-magazine, you’ll find exclusive Q&As with the airlines, content distributors, hardware manufacturers and inflight entertainment and communications experts who make the industry fly. You’ll also find a bunch of classic Sparksheet stories updated and reframed for the APEX crowd.

Once we land in Seattle, there will be plenty of blogging and live-tweeting from our @sparksheet_apex account. And make sure to stop by the Spafax booth on Tuesday and Wednesday for some drinks, snacks and great conversation.

In the meantime, check out apex.sparksheet.com and let us know if you have any APEX stories to share. See you in Seattle!