Spafax receives double Webby accolade for Air Canada’s 75th Anniversary campaign and Sparksheet newsletter
MONTREAL – April 11, 2013 – Spafax, one of Canada’s leading content marketing agencies has been selected as a double Official Honouree in the 17th Annual Webby Awards, the Internet’s most respected international symbol of success.
Spafax was acclaimed as an Official Honouree in the Travel & Adventure category for a series of videos created to promote Air Canada’s rich heritage on its 75th anniversary. The video series was viewed over 215,000 times online including 150,000+ on Vimeo and 60,000+ on YouTube.
Sparksheet, Spafax’s multiplatform media and marketing magazine, received an Official Honouree distinction in the Best Email Newsletter category. This is the second Webby commendation for Sparksheet, which was recognized as an Official Webby Honouree in the Business Blog category in 2011.
“These honours highlight Spafax at its best,” says Arjun Basu, Content Director, Spafax. “The 75th anniversary project was the result of seamless collaboration between Spafax and Air Canada to produce tremendous multi platform content. And Sparksheet is an example of our thought leadership in the fields of travel, marketing, media and content. We’re extremely proud of both these honours.”