Tag: Spafax

We’re proud of our role in helping launch Royal Jordanian’s new SiT AVOD entertainment system from Zodiac Aerospace on their A340 aircraft operating to the United States. Our service included:

• creating the content strategy and booking patterns
• providing test files during the vital system testing phases
• helping the airline obtain approvals from Hollywood distributors for the new system and its innovative encryption and content security measures
• working through the navigation for the GUI with the goal of creating a common user experience with other AVOD interactive hardware platforms currently flying on Royal Jordanian’s fleet

For more information, please contact Sue Pinfold at our London office: spinfold@spafax.com

It’s high time we launched a Spafax blog. Well, a second blog, actually.

We’ve already got Sparksheet – good ideas about content, media and marketing. In less than a year, it’s become the go-to site for anyone wishing to learn how to connect with the consumer in transit and our dozens of interview subjects including Sir Martin Sorrell, Roger Ebert and Jeffrey Zeldman are the crème de la crème of the world of marketing and communications.

Sparksheet has been linked to by heaps of blogs including The Economist and the Guardian – but something was missing. Until today, there was no forum from which to toot our own horns about the great work we do for our dozens of clients on a daily basis.

So here we are – the Spafax Blog. Check in often and subscribe to our feed to connect with Spafax and our stories and let us know what you think.

For immediate release:

MONTREAL—March 2 2010—Sparksheet, the international media and marketing blog published by custom-content company Spafax, has created its first YouTube channel, “SparksheetTV: Airline Videos.”

“Since the early day of Branniff, airlines have been at the forefront of video marketing. They’ve generated millions of hours of creative, engaging and fun content – from 30-second ads to AVOD GUI demos and safety videos,” says Raymond Girard, president of Spafax Interactive and Sparksheet’s publisher. “SparksheetTV will be your one-stop shop for the best airline-related content on YouTube and a resource for anyone wishing to market to the consumer in transit.”

Current playlists include:

• Airline Safety Videos
• Airline Marketing and Promotional Videos
• Inflight Entertainment, GUIs and Interfaces
• Vintage Airlines, Advertising and Marketing
• Airline Marketing Gone Viral
• Fun on a Plane
• Airline Intelligence and Interviews
• Airline Ads
• Engagement Checkup: Airlines on YouTube
• Airlines Unconventional

SparksheetTV will be frequently updated with new content and additional playlists.

You can find SparksheetTV on YouTube at youtube.com/user/Sparksheet. For more information about Sparksheet, please contact Editor Dan Levy at 514-844-2001 or dlevy@spafax.com.

About Sparksheet

Powered by Spafax, Sparksheet is the site of reference for everything to do with custom media, branded content and travel marketing. Since June 2009, it has been sparking ideas and conversations about social media, revenue generation, client-agency relationships and on-demand entertainment. Sign up for Sparksheet’s monthly e-newsletter: sparksheet.com/signup

About Spafax

Spafax is one of the leading providers of branded content in the form of award-winning custom publications and entertainment channels targeted to the Transumer – the consumer in transit. Their diverse global roster of clients includes Air Canada, British Airways, Fairmont Hotels & Resorts, LAN Airlines and Bombardier Aerospace. Spafax is a wholly owned subsidiary of WPP Group, PLC.