Tag: Fairmont Magazine

Two Spafax publications (Fairmont and enRoute) were nominated for P&G Awards and enRoute ended up doing quite well, winning two awards overall. The P&G Awards are normally dominated by fashion titles. How did our magazines break through?

As travel lifestyle publishers, we’re able to create fashion writing and photography from a very different angle. I think the judges appreciated that. For our Best Cover win, for instance, we had commissioned two incredibly talented fashion photographers, Leda & St-Jacques, to do something very unconventional: shoot a model in front of the iconic Orange Julep in Montreal, with a pack of French poodles. (And yes, that was a fun wink to the sophisticated, French character of the city.) It’s a mix of highbrow and lowbrow that’s really striking; it’s certainly not your regular fashion shot or cover. The same could be said of senior editor Jean-François Légaré’s stories, which swept the editorial nominations. His winning feature looked at how emerging fashion designers can help brand cities like Amsterdam and Toronto. Many of the fashion magazines wouldn’t necessarily produce a piece on that scale, or with that innovative an angle.

What does it say about our magazines that we can “compete” with the major fashion titles in this country and win major awards on their turf?

I think it says something not only about the quality of our photography and our creative roster, but also the depth of knowledge about everything from fashion to art to science that we have in-house. As a group, we cover a lot of diverse areas of interest and do it very well.

The awards were attended by a who’s who of the Canadian fashion industry hosted by the fabulous Queen Latifah. We have to ask: What’s she like in person?

She’s very lovely, very funny and very natural. She had a script but most of the time wasn’t even reading it. Not to mention that she’s stunningly beautiful.

At a ceremony last night at The Water Club in New York attended by Spafax Publisher Lyne Farley, the Custom Content Council awarded 10 Pearl Awards for Excellence in Custom Content to our publications.

We’re really excited about the breadth of Spafax editorial and design output represented by these awards – everything from SIPs to sites. Congrats to the Montreal, Santiago and Toronto editorial teams for their usual brilliance (not to mention blood, sweat and tears!).

Last but not least, the clients represented by these awards give us support, encouragement and direction and deserve a huge round of applause: LAN Airlines, Fairmont Hotels & Resorts and Air Canada.

For more information, please contact Lyne Farley in Montreal (lfarley@spafax.com) or Paula Fontaine in Santiago (pfontaine@spafax.com).

Awards

enRoute – Bronze Winner
Editorial, Best Special Issue Food

enRoute Iron Chef – Bronze Winner
Digital, Best Integrated Print and Web Program

Fairmont – Silver Winner
Design,  Best Cover 50,000-250,000

enRoute – Gold Winner
Editorial, Best Overall Editorial, 50,000-250,000

onAir – Gold Winner
Digital, Best E-Newsletter

in-lan.com -Silver Winner
Digital, Best Overall Web Design

in – Silver Winner
Editorial Best Overall Editorial, 50,000-250,000

in – Gold Winner
Design, Best Cover, 50,000-250,000

in – Monochromatic Cuisine – Gold Winner
Design, Best Use of Photography 50,000-250,000

in Wines – Gold Winner
Editorial, Best New Magazine

Custom publications like Air Canada’s enRoute magazine and Fairmont Hotels & Resorts’ Fairmont Magazine aren’t just a good read – they’re also known for the excellence of their art direction, photography and styling. And it seems the judges of the P&G Beauty and Grooming Awards agree! We’re very proud of our first 5 nominations in this prestigious awards program that recognizes the best of Canada’s beauty, grooming and fashion editorial content as well as the best creative talent in the country, including make-up artists, hair stylists, photographers and models.

Our finalists are:

Congratulations to our Montreal based enRoute and Fairmont editorial and design teams – and a special congratulations to Jean-François.

Spafax publications won 4 awards at the recent NATJA awards. One of the world’s leading providers of custom media, Spafax has long distinguished itself for the quality of its publications.

Photographer Alex Farnum picked up a Grand Prize in photography for his work in Fairmont magazine, the publication of Fairmont Hotels & Resorts.

enRoute, the inflight publication for Air Canada, won a First Place prize for André Doyon’s cover from February, 2009. The magazine was also rewarded with an Award of Merit prize for best travel package to writers Alec Scott, Charlene Rooke and enRoute editor-in-chief’s articles on branded travel from July 2009. Finally, Pure Canada, the custom publication of the Canadian Tourism Commission, won an award in Overall Excellence for the photography of John Cullen.

Spafax, one of the world’s leading custom publishers and providers of inflight media, with offices in eight cities on four continents. Spafax is a member of the specialist communications group at WPP (www.wpp.com).

The North American Travel Journalists Association is the premier professional association of writers, photographers, editors, and tourism professionals dedicated to redefining professional development for the travel industry. For more information about NATJA, go to http://natja.org/about/ and for a complete list of award winners, go to http://new.natja.org/awards

For more information about Spafax contact Arjun Basu, Editorial Director, at 514-844-2001. Or go to www.spafax.com.

Toronto – September 22, 2009 - Spafax, one of the country’s leading providers of custom media, is pleased to announce a travel content agreement with MSN.ca

Spafax will provide custom travel content from its portfolio of  magazine and websites including enRoute and OnAir (Air Canada), Fairmont Magazine (Fairmont Hotels & Resorts), Pure Canada (the Canadian Tourism Commission), HomeSpa (BainUltra) and Review (Investor’s Group) to MSN.ca in both English and French.

After five successful years managing and operating the number one most-visited online portal in Canada in connection with Bell Sympatico (sympatico.msn.ca), Microsoft has announced the launch of MSN.ca – a portal owned and operated exclusively by Microsoft Corporation.

“Spafax is an expert in travel and lifestyle content.. We’re very proud of  the work we are doing with MSN.ca,” says Spafax Editorial Director Arjun Basu. “This agreement benefits our clients, our organization, MSN.ca and all Canadians. It gives everyone access to the great, award-winning travel content that we produce every month.”

About Spafax
Spafax is one of the world’s leading providers of custom media. Magazines published by Spafax include Air Canada’s award-winning enRoute (www.enroute.aircanada.com), and a variety of other titles for clients including the Canadian Tourism Commission, Fairmont Hotels & Resorts, Mercedes Benz Canada, Bell, Investor’s Group, BainUltra and more, and is recognized as a leading supplier of in-flight entertainment, custom media and advertising sales with clients around the world.  Spafax is a part of the specialist media division of the WPP, one of the world’s leading communications companies.

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For more information:
Please contact Arjun Basu at 514-844-2001 or abasu@spafax.com.