Tag: Chile

Those who know me or follow me on twitter know that I’m a proponent of emerging markets in general and of Chile in particular. There’s an energy here that can only come from a society in full and rapid economic and cultural development. I’ve often described Chileans as almost Singaporean in their drive to accede to “developed world status” and it shows on so many fronts – from construction cranes to festivals and yes, even to the way they saved “the miners”.

Along with economic growth and cultural confidence comes the rise of local brands and that  makes this a great place to be if you’re a content marketer. Not only do my colleagues here in Santiago produce some of the best branded content in the Spanish speaking world for clients like LAN Airlines, Sernatur and DirecTV, they do it with an eye to ensuring relevance to the many cultures of South America. And they generate heaps of international awards in the process.

I’ll be here in Chile for a few days – hopefully not getting in the way. I’ll be posting some of Spafax Chile’s latest output interspersed with some of the award winning (and just great!) work from the rest of the network of Spafax offices.

Oh – and a word to the wise: buy real estate here while it’s still (relatively) affordable!

LAN’s in-flight magazine, in, recently won a Gold medal at the 2004 Ozzie Awards, known as the Oscars of the magazine design industry.

The 2004 Ozzie Awards ceremony was recently held at the New York Hilton, honoring the best magazines in the publishing industry. in, the in-flight entertainment magazine distributed on all LAN flights, won the Gold medal for Best Design in a New Magazine. Awards are presented at the annual meeting of the annual TheFolio:Show – New York, which for three days brings together the magazine industry’s leading professionals.

The Ozzie Awards are presented every year in recognition of excellence in magazine design. A distinguished panel of industry experts from all over the world selects the winners in different categories, based on their experience with publications both big and small.

in magazine, unique in its modern design and original editorial content, is produced by the Chilean branch of Spafax, a leading British-Canadian company that has received numerous awards for the quality of content and design of its products in the publishing and in-flight entertainment industry.

For more information please contact:

Paula Fontaine
Spafax Chile
pfontaine@in-lan.com
Tel: 56-2-4627900