BEIJING & LONDON, June 26th , 2008 – Niall McBain, CEO of Spafax, a WPP Group PLC company specializing in inflight media management and NAME, TITLE of AIRMEDIA, China’s premiere airport and inflight advertising network, proudly announce the launch of a ground-breaking partnership to offer global brands unprecedented access to the Chinese “transumer” – the consumer in transit.

The AIRMEDIA airport network of large format flat-panel TVs and inflight screens reaches a market of 550 million people in China’s 56 largest airports and over 300 million in the air onboard China’s 9 premiere carriers, including Air China, Southern Air and Eastern Air.

Our airport advertising network in China is already the size of the largest networks in Europe, and it’s growing daily” says Mr. NAME of AIRMEDIA “That audience, coupled with Spafax’s expertise in connecting global brands with the travelling public, gives advertisers the most effective means of targeting high net worth Chinese consumers”.

Spafax is the world leader in managing “the Journey Cycle” – offering advertisers unprecedented means of connecting with consumers at every touchpoint of their journey by air. “This partnership now allows us to connect with the most attractive demographic of consumers in the actual airport– complementing our considerable inflight reach.” says Mr. McBain of Spafax. “With AIRMEDIA’s dense network of screens located throughout the airports of the fastest growing market in the world, we can offer global brands unprecedented access to this incredibly lucrative market”.

The agreement provides Spafax with exclusive global rights to represent AIRMEDIA’s products outside of China with immediate effect.

ABOUT AIRMEDIA – AirMedia Group Inc. AMCN operates the largest digital media network in China dedicated to air travel advertising. AirMedia has contractual concession rights to operate digital TV screens in 53 airports, including 29 out of the 30 largest airports in China, and has contractual concession rights to place its programs on the routes operated by 9 airlines, including the three largest airlines in China. In addition, AirMedia also has contractual concession rights to operate TV-attached digital frames, ranging from 46 to 50 inches, and large-size stand-alone digital frames, ranging from 63 to 70 inches, in several major airports. AirMedia also offers advertisers other media platforms in airports, such as 360-degree LED displays, mega display screens, and shuttle bus displays etc. For more information about AirMedia, please visit http://www.airmedia.net.cn

MEDIA ENQUIRIES

SPAFAX
Niall McBain, CEO
Email: nmcbain@spafax.com
Tel: +44 (0)207 906 2080

ADVERTISING SALES ENQUIRIES

SPAFAX London
Nicholas Hopkins, Director of Sales
Email: nhopkins@spafax.com
Tel: +44 (0)207 906 1983