Tag: Air Canada

• Spafax selected as Official Honouree
• Webby Awards Travel & Adventure category
• Over 215,000 video views including 150,000+ on Vimeo and 60,000+ on YouTube

LONDON, TORONTO, NEW YORK – April 16, 2013

Global content agency Spafax has been selected as an Official Honouree in the 17th Annual Webby Awards, the leading international award honouring excellence on the Internet.

The Webby accolade is in the Travel & Adventure category, for a series of videos created to promote Air Canada’s rich heritage on its 75th anniversary.  The video series was viewed over 215,000 times online.
Niall McBain, CEO Spafax, said:

“Being recognised by an award as prestigious as the Webbys is a great honour.  It is proof positive of Spafax’s leading approach to provision of high quality content.  It is particularly gratifying to be selected for our work for a brand that we have worked with closely for nearly two decades.”
Raymond Girard, President, Content Marketing, said:

“Our team knew it was important to shine a spotlight on the brand’s three core “pillars”: heritage, innovation and people. It was crucial to demonstrate not only Air Canada’s historical impact on aviation history, but to show Canadians how their own personal history is inextricably linked to the airline.”

MONTREAL – April 11, 2013 – Spafax, one of Canada’s leading content marketing agencies has been selected as a double Official Honouree in the 17th Annual Webby Awards, the Internet’s most respected international symbol of success.

Spafax was acclaimed as an Official Honouree in the Travel & Adventure category for a series of videos created to promote Air Canada’s rich heritage on its 75th anniversary. The video series was viewed over 215,000 times online including 150,000+ on Vimeo and 60,000+ on YouTube.

Sparksheet, Spafax’s multiplatform media and marketing magazine, received an Official Honouree distinction in the Best Email Newsletter category. This is the second Webby commendation for Sparksheet, which was recognized as an Official Webby Honouree in the Business Blog category in 2011.

“These honours highlight Spafax at its best,” says Arjun Basu, Content Director, Spafax. “The 75th anniversary project was the result of seamless collaboration between Spafax and Air Canada to produce tremendous multi platform content. And Sparksheet is an example of our thought leadership in the fields of travel, marketing, media and content. We’re extremely proud of both these honours.”

Spafax media won 13 prizes at the recently announced NATJA (North American Travel Journalists Association) Awards, including four gold medals. Air Canada’s enRoute magazine was also named best in-flight magazine. Other Spafax media to win included Bombardier’s Experience as well as Air Canada’s enRoute.com/OnAir e-newsletter.

Golds included:

Best Destination: Travel for London by Kayak by Ellen Himelfarb (enRoute)
Best: Cruises for Into the Blue by Remy Scalza (Experience)
Best Electronic Video, Broadcast: Travel for Will Fish for Food by Micah Donavan (enRoute.com/OnAir)
Best In-flight magazine: enRoute

“The breadth of these awards is striking,” said Spafax Content Director Arjun Basu. “Spafax and its clients were awarded for writing, for photography and for video work. That says a lot about the talent of our employees and the dedication to excellence that we share with our clients.”

Last year, CNN also named enRoute World’s Best In-Flight.

For more on NATJA, and a full list of award winners, click here.

Spafax is a division of tenthavenue, a WPP company, and has offices in Canada, the US, Chile, Malaysia, Singapore, Dubai, Germany and headquarters in London, England.

Spafax media won 11 awards at the Folio Awards, held last week in New York. The Folio Awards honor excellence in all forms of publishing, including consumer, custom and B2B and are the largest awards program in magazine publishing. Awards are given for editorial (Eddies) and art (Ozzies). Spafax honorees (with clients and date) included:

Golds (Eddies):

Best Standalone Digital Magazine, B-to-B: Sparksheet (June 2012)
Custom, Frequency 6 or more times a year, Full Issue: enRoute (Air Canada, October 2011)
Custom, Frequency less than 6 times a year, Single Article: Experience “Into the Blue” (Bombardier Business Aircraft, June 2012)
Overall Online Categories, Best Online Column or Blog, B-to-B: Sparksheet “Return of the Editor: Why Human Filters are the Future of the Web.”

Golds (Ozzies):

Best Overall Design, Custom: IN (LAN, July 2011)

Silver (Eddies):

Custom, Frequency 6 or more times a year, Website: enRoute Online (Air Canada)

Silver (Ozzies):

Best Digital Edition/Digital Magazine Design: Sparksheet (June 2012)

Bronze (Eddies):

Custom, Frequency 6 or more times a year, Full Issue: enRoute (Air Canada, December 2011)

Bronze (Ozzies):

Best Cover, Custom: enRoute (Air Canada, November 2011)
Best Feature Design, Custom, enRoute “Spoke Easy” (Air Canada, March 2012)
Best Use of Photography, Custom, enRoute “Picturing Barcelona” (Air Canada, June 2012)

Spafax media have won more than 600 national and international awards in the past decade, and is dedicated to producing quality custom media providing superior experience and loyalty solutions and brand engagement to clients around the world. Spafax is a part of the tenthavenue division of WPP, with offices in Europe, North and South America, the Middle East and Asia.

Voting is now open for the Air Canada enRoute Film Festival People’s Choice Award. Awarded annually to the best short video as selected by fans, voting is open until November 7th at 3pm. The winner will be announced at the awards ceremony in Toronto that evening and will receive a flight for two to a North American destination of their choice.

Our all-star jury has selected their own finalists, and now it’s the public’s turn to select the best? Watch all the finalists at www.enroutefilm.com.

Since its debut six years ago as the world’s first in-flight film festival the event has grown to include public screenings this year in Toronto, Montreal and Vancouver, in addition to the awards ceremony in Toronto.

Fans of the festival can join the conversation on Twitter by using #EFF2012, and stay up to date by following various enRoute and Air Canada digital and social media channels, including Facebook, Twitter and Tumblr. 

Watch the trailer here.