Spafax EVP IFE Sue Pinfold Awarded APEX Lifetime Achievement Award

By August 23rd, 2011

We’re proud of our role as innovators in the world of inflight entertainment and the people behind that reputation. That’s why we’re really pleased to announce that Sue Pinfold, Executive Vice President for IFE (Inflight Entertainment) for EMEA, is being awarded with a Lifetime Achievement Award by the Airline Passenger Experience Association (APEX).

Sue served on the APEX board (formerly known as the WAEA) from 2000-2009 and has held key roles within the industry since starting out as a tour operator 30 years ago. She’s been a major player in the development of every innovation in the industry – from the creation of tape duplication management systems through to the advent of AVOD and back to tape again – by helping get the word out about the potential cassette shortage following the tsunami in Japan.

Since joining Spafax in 1998, she’s played a vital role in the development of our IFE and content services and has helped grow the client base, recently leading the team who won the prestigious Lufthansa Group account.

Sue will receive her award at the APEX EXPO to be held in Seattle this September. Check back then for a more thorough homage to her and her career and a link to an article in APEX’s brand new magazine, Experience.

In the meantime – and on behalf of everyone at Spafax – we’d like to congratulate her on this singular achievement!