Spafax and VICE Media Partner to Bring Airlines Access to Youth TV Channel

By October 20th, 2016

The content partnership marks the in-flight debut of VICELAND.

VICELAND will be available to Spafax’s roster of airlines across the world.

LONDON – October 20, 2016 ­– The Spafax Entertainment team has partnered with VICE Media, the world’s leading youth media brand, to bring VICELAND, VICE’s 24-hour TV channel, to the in-flight market. The partnership offers an opportunity for Spafax’s airline clients to connect with their millennial audience, and for VICE to expand its reach across all platforms as it rolls out VICELAND worldwide.

Airlines can choose to feature a variety of VICELAND content, including Emmy-nominated “Gaycation,” hosted by Ellen Page, and underground music documentary series “Noisey,” among others. The selection of series will rotate monthly, allowing airlines to offer a variety of new VICELAND content to travelers.

“We’re thrilled to be the first content provider to bring [VICELAND’s] acclaimed mix of documentaries, lifestyle and entertainment programming to in-flight audiences around the world.” – Emma Gunn, Spafax

Since launching earlier this year, VICELAND programs have already garnered two Emmy nominations.  Under the creative direction of Co-President Spike Jonze, VICELAND launched in February 2016 in the United States and Canada. The cable television network is operated by VICE in partnership with A&E Networks and Rogers Media in Canada, featuring documentary-style series examining all things culture around the world, including music, food, technology, fashion and more. VICELAND premiered in September in the United Kingdom and Ireland, and will be expanding to almost 50 new territories in the next year, including France and Southeast Asia.

“Vice Media is one of today’s leading youth brands, so we’re thrilled to be the first content provider to bring their acclaimed mix of documentaries, lifestyle and entertainment programming to in-flight audiences around the world,” said Emma Gunn, Spafax Senior Manager, Content Acquisition.

“Our airline clients are eager to engage with their millennial customer base and Viceland is a fantastic addition to our portfolio of content brands that help our clients connect with this increasingly influential group of travelers,” added Henry Gummer, Spafax Vice President, Entertainment.

About Spafax Group

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, Bombardier, British Airways, Cathay Pacific, Delta Air Lines, Emirates the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.

About Vice Media

VICE is the world’s preeminent youth media company and content creation studio. Launched in 1994, VICE now operates in over 30 countries and distributes its programming to viewers across digital, linear, mobile, film and socials. VICE includes an international network of digital channels; a television and feature film production studio; a magazine; a record label; an in-house creative services agency; a book-publishing division; and a newly launched TV network, VICELAND in partnership with A&E.

VICE’s award-winning programming has been recognized by the Academy of Television Arts & Sciences, Peabody Awards, Sundance Film Festival, PEN Center, Cannes Lions, Frontline Club, Knight Foundation, American Society of Magazine Editors, LA Press Club, James Beard awards, and Webby Awards, among others.