Spafax adds another industry leader to its world-class team of inflight entertainment professionals

By April 2nd, 2012

Spafax is pleased to announce the appointment of Joan Barker, as Group Business Development Director, effective immediately.  Joan will be working with the Spafax IFE Management Team on new business development opportunities, as well as leading select initiatives outside the IFE sector.

For many years Joan led Sales & Marketing at Inflight Productions (IFP), forming a crucial part of IFP’s executive management.  At IFP, Joan led key client relationships with a number of global airlines, spearheaded the growth of their movie division and launched several new initiatives. After a year away from the inflight entertainment business, Joan returns to the industry refreshed for a role which will utilize her strengths across Spafax’s wide array of services.

Spafax CEO Niall McBain says, “Spafax is more active in development efforts than ever before.  With that in mind, it is a tremendous advantage to have Joan join us. Joan’s experience, insights and energy will be a great asset in supporting our IFE team in their current efforts.  She will also help us extend and deepen our relationships and opportunities around the world.”

Joan herself adds, “Spafax is a leader in the IFE business, and I look forward to joining a highly experienced team of industry experts. However, Spafax also has aspirations in new media markets, emerging regions and innovative client services.  These will make for an exciting new purpose, where my experience, knowledge and skills will be put to the test.”

Joan will report directly to Niall and work out of our office in Dubai. She may be contacted at jbarker@spafax.com

About Spafax

Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Clients include Air Canada, British Airways, Etihad Airways, Emirates, Fairmont Hotels & Resorts, Lufthansa, Mercedes Benz, THAI and many more. Spafax is a tenthavenue WPP company.

For more information contact:

Niall McBain
CEO
Spafax
nmcbain@spafax.com
+44 20 7906 2080