Spafax is a leading specialist in custom inflight entertainment (IFE) services and branding.
The key to a successful branded entertainment campaign is to showcase the inherent brand value of your media products and deliver results from a variety of consumer touchpoints.
We give you results.
We see your customer’s experience with your brand as part of a strategic “cycle” that helps you connect with them – and stay connected. This is what we call our Entertainment Cycle™ and it’s our unique expertise.
Through our trademarked approach, we identify media “touchpoints” when consumers are most receptive to targeted messaging. A magazine, for example, is a powerful tool – but complementing it with extended branded entertainment products can make it even more relevant, tangible and meaningful to your customers – and to advertisers. By simply creating a website with exclusive and archived content, links to information, advertiser and partner sites and to your own website, a magazine brand extends itself into the digital realm giving your customers new entry points into your media and into your brand.
Branded entertainment and media is an influential and effective marketing strategy. Our goal is for your customers to engage with – and be entertained by – your brand.
Ann Willis, Managing Director, Entertainment
Spafax operates on three distinct business models:
Airline pays for time and resource for specific service.
“Virtual” IFE department handles all services from content selection to delivery on behalf of the airline.
Spafax also handles your media sales using revenue to pay substantially towards the cost of an airline’s IFE spend.
The best way to communicate your brand values is through branded content. Spafax provides clients with a full branded IFE service: from the moment the idea is conceptualized to the day it is featured on the aircraft.
Our Entertainment Cycle™ will keep you connected with your customers at all touchpoints with your brand. The Spafax model builds visibility, heightens awareness of products, services and activities and helps to create an overall positive “aura” around our clients’ brands.
We understand the end-user, how to engage them in dialogue and how to bring forward your brand’s objectives through content. Working together with you, we create custom media products that:
We’ve delivered an award-winning entertainment experience to British Airways since 1994.
Spafax created and delivered a holistic aural marketing strategy for Virgin America's brand reinforcement via their inflight entertainment system.
Winner of the Skytrax Awards for Airline Excellence from 2005-2009, Emirates' inflight entertainment services are provided by Spafax.
We produce American Airlines’ award-winning audio service.
Spafax manages content acquisition, tracking and technical delivery of Hollywood movies for Australia’s Qantas.
Spafax worked with Singapore Airlines to create an innovative IFE programming strategy and system that houses hundreds of programming feeds for their on-board entertainment.
The enRoute Film Festival is a project to support Canadian film culture and bring exposure to Canada’s future filmmakers.
Travel documentaries created by Spafax for Royal Jordanian's on-board viewing. These documentaries are also used by Jordan's Tourism Board. Available in English and Arabic.
We’re deeper than you might think
Spafax has established itself internationally as a leading custom publisher with over 20 electronic and paper publications in six languages.
We help clients connect with their customers throughout the journey cycle with entertainment placements, ambient media, print and digital media.
Our interactive design and management service allows our clients to give their customers direct control over their entertainment options.
Working closely with all our other services, we offer technical services including digital asset management, encoding, and duplication.