Sparksheet’s Top Three Reads for June 2015

By June 9th, 2015

Lately, we’ve heard Google and Apple trumpeting their dedication to privacy, but how should companies balance consumer demands for personalization with the expectation of privacy? To Zack Watson the answer is simple: ask permission!

With mobile subscriptions increasing at five times the rate of population growth, the race is on to bring mobile-friendly articles to users. Facebook, Apple and Snapchat have all partnered with news publishers to bring quick loading and interactive articles to mobile users, but not all media companies are biting. Research and insight consultant, Neil Sharman, explains why publishers are reluctant to join Facebook’s Instant Article revolution.

In the digital age, it’s easy for companies to add to the clamor of the 24-hour news-cycle by commenting on hot-button issues. When it comes to corporate social responsibility, meaningful contributions are those that go beyond commenting. Sparksheet’s own Richard Francella examines why companies should think long-term when tapping into CSR’s identity-enhancing gold mine.

Ask PermissionAsk Permission!: Navigating the Labyrinth of Data and Marketing

How do you balance the tension between personalization and privacy in the age of big data? Content manager Zach Watson walks us through the power of permission.

Facebook Instant ArticlesFacebook Instant Articles: Why Aren’t More Publishers on Board?

Facebook’s Instant Articles have publishers questioning whether to partner with the social media giant. Research and insight consultant Neil Sharman examines why publishers are hesitant to join the Instant Article revolution.

In Corporate Social ResponsibilityIn Corporate Social Responsibility, Commitment is Key

Companies are quick to comment on the hot button issues of the 24-hour news cycle, but when it comes to corporate social responsibility, commitment trumps commentary.

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