With the arrival of 2015 comes some serious introspection for magazine publishers. That’s because print magazine sales declined again last year. But those dropping numbers haven’t discouraged a fresh crop of brands like Airbnb and Net-A-Porter from jumping into the print magazine fray.
In her latest think piece, Spafax Luxury Brands Editor Natasha Mekhail zeroes in on the intersection of marketing and print publications to show why it makes good business sense for brands to launch editorially credible magazines of their own. Turns out print isn’t dead – it’s a luxury product.
If print magazines sales are slumping, why are so many brands going to press with publications of their own? Travel and Luxury Editor Natasha Mekhail reports.
Art Basel Miami Beach is the preeminent art show in the Americas. As its influence grows so do the number of brand marketing opportunities, reports Spafax’s Phil Birnbaum.
Is it that time of year already? For this year’s trend watch, digital expert Uslan Cevet looks at the emerging platforms and content ideas that will carry us into 2015.
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