Sparksheet’s Top Three Reads for December

By December 16th, 2014

Each December, the Sparksheet team takes a moment to reflect on the year that was by sorting through the major news stories and big ideas of the past 12 months and then crafting them into a gigantic year-in-review infographic.

This year we focused our attention on the industry-level events that are shaping the content, media and marketing space as we move into 2015. Net neutrality, a few multi-billion dollar mergers, a blockbuster album and (branded) film all feature in this year’s review. We invite you to check it out, and as always, let us know what you think – or what we missed – in the comments.

Our sincerest thanks to the readers, contributors, columnists and fans that have helped make 2014 such a big success. Happy holidays and see you in 2015!


2014-infographic-thumbInfographic: The Year in Content, Media and Marketing 2014

As the year winds down, we look back at the biggest trends, themes and headlines that shaped the content, media and marketing world in 2014 – net neutrality, The LEGO Movie and Taylor Swift, all get a spot in our year in review infographic.


art-of-marketing-thumbnailThree Lessons in The Art of Marketing

The Art of Marketing is a conference that provides a platform for diverse minds to assess how marketers can make sense of their craft. Here are our takeaways.


huckster-thumbHow Advertisers and Brands Can Fix Their Ethics Problem

Dark algorithms, “Like” farms and deceptive labelling are ugly features of the advertising and marketing landscape. The Difference Engine’s Farrah Bostic lays out how the community can win back the moral high ground.


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