Sparksheet’s Top Three Reads for April 2015

By April 1st, 2015

After the 2015 SXSW Interactive Festival wrapped up in Austin on March 17, advertisers, digital editors and content marketers returned to their everyday lives to share their learnings. According to Spafax’s Jonathan Gilbert and Matthew Fox, who condensed their takeaways into five key lessons, live video streaming appears to be “next big thing”.

Livestreaming apps like Meerkat and Periscope are once again transforming the way we receive news and information. This got us thinking about the ever-changing media and marketing ecosystem.

A couple of weeks ago, researcher Neil Sharman predicted that 2015 could be the year that native and programmatic content collide. Before that, Beegit co-founder and CEO, Mike Cottrill encouraged publishers to adapt and embrace agile content.

This is what it’s all about: ideas colliding and experimenting with new technologies.

So before these ecosystems become too unrecognizable, we hope you enjoy our top three reads for April.

sxswthumb Five Key Lessons from SXSW 2015

Last month, Spafax’s Matthew Fox and Jonathan Gilbert attended the SXSW Interactive Festival in Austin. Find out what they learned at the famous event, which seems to be “losing its edge”.

adthumb1Will 2015 Be the Year Native and Programmatic Collide?

While programmatic and native advertising share very little in common, Neil Sharman explains why he believes the two will collide in 2015.

agilethumbWhy Publishers Should Embrace Agile Content

Beegit co-founder and CEO, Mike Cottrill makes the case for agile content and reminds us that the text-based article needs to be flexible.