Our Process

We developed our Journey Cycle approach when we realized that a customer’s relationship with any brand has many touchpoints.

We apply this philosophy for our other clients who seek to model the same success in their customized branding and marketing campaigns. Of course, the Journey Cycle is more than just a branding exercise. It's an opportunity to commercialize the touchpoints in the customer’s experience with an ROI for your company. Spafax’s success with Air Canada’s onAir e-newsletter for example, has resulted in a tremendous success with ROI, brand awareness and customer loyalty.

Few companies have more experience in entertaining this upscale, international, “on the move” customer. We call this person a transumer: a consumer in transit. They are a tremendous demographic, but they’re busy. They are also the most influential people in the world in their interactions. You must get their attention. You have to earn it. And that’s
what we do.

Niall McBain, CEO, Spafax

The Journey Cycle

The working model is the same for all our clients, whether travel brands or not. By understanding the current demands of the transumers, our client’s needs and business opportunities, we help reach people at all points of their “journey” as they come in contact with our client’s brand – from inspiration to decision.

To reach customers throughout the Journey Cycle, Spafax creates customized branded entertainment media across many platforms (IFE, print, audio, video, electronic, interactive and ambient). This is a tried and true technique that will help you:

  • Maximize the impact of your marketing initiatives
  • Deliver ROI (return on investment)
  • Acquire and retain loyal customers
  • Build brand awareness
  • Capture demographic data about your potential audience
  • Convert audience into customers
Spafax's Journey Cycle