LONDON, TORONTO, NEW YORK – April 16, 2013
Global content agency Spafax has been selected as an Official Honouree in the 17th Annual Webby Awards, the leading international award honouring excellence on the Internet.
The Webby accolade is in the Travel & Adventure category, for a series of videos created to promote Air Canada’s rich heritage on its 75th anniversary. The video series was viewed over 215,000 times online.
Niall McBain, CEO Spafax, said:
“Being recognised by an award as prestigious as the Webbys is a great honour. It is proof positive of Spafax’s leading approach to provision of high quality content. It is particularly gratifying to be selected for our work for a brand that we have worked with closely for nearly two decades.”
Raymond Girard, President, Content Marketing, said:
“Our team knew it was important to shine a spotlight on the brand’s three core “pillars”: heritage, innovation and people. It was crucial to demonstrate not only Air Canada’s historical impact on aviation history, but to show Canadians how their own personal history is inextricably linked to the airline.”