Significant Staff Changes at Spafax USA

By March 21st, 2012

Spafax is pleased to announce a range of organizational changes at its IFE hub in Southern California. This includes the promotion of several key individuals.  These exciting developments come at a time of significant growth for Spafax, including the addition of new clients, expansion of services with existing customers, and the launch of new business ventures.

“The promotions recognize the excellence of Spafax staff across key areas including creativity, customer service, operational and technical support, says Al St. Germain, Vice President of Spafax USA. He adds that “these changes also ensure that we continue to provide outstanding service to all current and future clients”.

Details of the key staff changes are as follows:

Vince-Cruz-01Vince Cruz has been promoted to Director, Acquisitions.  Vince leads corporate-wide negotiations with major Hollywood and independent distributors, delivering tremendous commercial benefits for Spafax clients around the world.  

Lissa-Laubertie-01Lissa Laubertie has been promoted to Director, Client Services.  Lissa is well known amongst clients and industry partners for her dedication and commitment to excellence. She has helped steer the incredible expansion of several major Spafax clients and has also played a key role in the growth of the California office.

Jose-Lizarraga-01Jose Lizarraga has been promoted to Senior Editor.  He played a vital role in the expansion of Spafax’s editing capabilities, as well as the launch of in-house Hollywood encoding and duplication.  In addition to managing our monthly production work, he has also been a leader in developing our digital workflow lab processes and adoption of new technologies.

Maura-McWalters-01Maura McWalters has been promoted to Senior Manager, TV Acquisitions.  Maura’s tireless work ethic and knowledge of anything and everything to do with TV are well-recognized by clients and partners alike.  In addition to extensive content responsibilities, Maura also writes for DirecTV’s ACCESS entertainment guide, one of Spafax’s biggest publications in Latin America.

Daniel-Reede01Daniel Reeder has been promoted to Manager, Metadata Services.  Daniel has overseen the buildup of the Spafax metadata team to ensure consistent support of the ever-increasing array of digital systems that Spafax manages. He also works closely with all major integrators on system launches and spearheads the massive amounts of work those projects entail. 

Mike-Sedlack-01Mike Sedlack has been promoted to Senior Encoder.  Mike has been at the forefront of Spafax’s video compression work since the facility was established many years ago.  Mike’s team ensures the reliable delivery of thousands of digital files every single month and also works closely with the hardware providers to develop content specs for new systems.

About Spafax

Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Clients include Air Canada, British Airways, DIRECTV, Etihad Airways, Emirates, Fairmont Hotels & Resorts, Lufthansa, Mercedes Benz, Qantas, THAI and many more. Spafax is a tenthavenue WPP company.

For more information contact:

Al St. Germain
Vice President USA
+1 714 363 4900