Industry Leader Joins Spafax in Strategic Role

By March 15th, 2012

Spafax is delighted to announce the appointment of Tony Taverner as Group Technical Director. Based in London, Tony will be working on a number of initiatives with all offices in Spafax’s global network.

Tony will provide company-wide strategic leadership, including support of our technical services in IFE, as well as our growing number of digital projects for “content on the go” in the out of home and interactive media space.

Tony joins Spafax after having served as CEO of the Inflight Productions Group of Companies.  Tony oversaw IFP’s growth into an industry leader, with numerous achievements in the fields of client service, licensing and technology, including the creation of Lab.Aero.

Tony says that: “I have known Niall and the team at Spafax for over ten years.  We have all been part of the same IFE family, and now we will be working together to create a compelling content offer for the airline industry and beyond.  There are a number of new platforms which have long been of interest to me, and Spafax is now the perfect place to develop those ideas.”

Niall McBain, Spafax CEO, goes on to state: “I am truly thrilled to have someone of Tony’s calibre and reputation join our team.  His expertise will be invaluable as we continue the rapid growth of our full-service digital IFE capabilities, while maintaining the legacy systems so critical to our clients”.

About Spafax

Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Clients include Air Canada, British Airways, Etihad Airways, Emirates, Fairmont Hotels & Resorts, Lufthansa, Mercedes Benz, THAI and many more. Spafax is a tenthavenue WPP company. For more information, please visit

For more information contact:

Niall McBain
+44 20 7906 2080