Spafax to Unveil ICON: An Exciting New Family of Digital Products to Enhance Airline Entertainment and Drive Customer Loyalty

By September 29th, 2015

“PROFILE” personalization tool to debut with leading global carrier, Lufthansa

PORTLAND, OR, September 29, 2015 – Global content and media agency Spafax will be unveiling ICON this week at the Airline Passenger Experience Association Annual EXPO in Portland. ICON is a newly-designed family of digital products meant to create personal, effortless entertainment experiences for airline customers everywhere.

ICON will provide airlines with a powerful platform that ties together entertainment, media, and advertising to create meaningful customer engagement. The initial ICON launch will feature two innovative solutions: PROFILE and VOYAGE

PROFILE is an entertainment personalization platform that utilizes a custom algorithm to deliver wide-range of entertainment recommendations for customers and build excitement pre-flight. PROFILE will also track the most popular shows across different routes, cities and countries to create passenger-generated recommendations, taking full advantage of a full suite of social media integration tools to make the IFE experience more contemporary and collaborative. Moreover, PROFILE provides increased revenue opportunities with its ability to feature pre-roll advertising, takeovers and other media possibilities.

Leading international airline and long-time Spafax client, Lufthansa, will be the launch customer for PROFILE, with an expected debut in early 2016. PROFILE will compliment Spafax’s existing IFE programming and delivery services for the entire Lufthansa Group.

The second ICON debut product, VOYAGE, is an exciting collaboration with Piksel, a global leader in the online video business. VOYAGE is a lightweight downloadable IFE app that requires no onboard hardware and enables airlines to go to market with an IFE solution in just three months.

Spafax CEO, Niall McBain commented: “The APEX EXPO showcases the best in airline entertainment and ICON represents the best of Spafax’s content and digital expertise.   We looked at the world’s leading streaming TV and music providers and decided we could make an even better experience for our airline customers. We’re thrilled that our client Lufthansa, already a customer-experience leader, will be the launch customer for PROFILE.”

Dr. Alexander Feuersänger, Director Product Management Cabin Interior and Inflight Entertainment also noted: “Lufthansa’s vision is a fully personalized travel chain based on our customers’ preferences. Introducing PROFILE will be an important step for transforming our inflight entertainment product into a personalized experience”

Demonstrations of the ICON product family will be available at the Spafax Booth, #1819, this week at the APEX EXPO. Interested parties should contact Dougal Blennerhasset at +44 79 9008 9455 for an appointment.

More info about Spafax’s previous joint announcement with Piksel can be found at:

About Spafax

Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Air Canada, Singapore Airlines, Delta Air Lines, Malaysia Airlines, Cathay Pacific, Emirates, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Lufthansa, and Mercedes-Benz. Spafax is headquartered in London with offices in Frankfurt, Madrid, Amsterdam, New York, Orange County, Hollywood, Atlanta, Dubai, Toronto, Montreal, Singapore, Kuala Lumpur, Santiago and Lima. Spafax is a tenthavenue WPP company.

Spafax facts and figures
30 years creating, curating and acquiring content
30 years working with the world’s leading brands
15 offices worldwide
500 plus industry awards over the past 10 years
Part of the #1 agency network in the world: WPP

For further information or to arrange an interview, please contact:
Phil Birnbaum, Publicist, Spafax –