Spafax Partners with Dysonics and Virgin Atlantic for 3D Audio Encoding Exclusive

By August 17th, 2015

LONDON, 18 August 2015 – Global content and media agency Spafax is pleased to announce that its Hollywood-based post production lab ‘The Hub’ has partnered with 3D audio provider Dysonics to offer 3D audio encoding as part of an exclusive deal for the travel industry.

As part of their technical offering, the Dysonics 3D audio encoding technology offers an immersive 360 degree surround sound experience. Expanding on The Hub’s impressive technical offerings, this new technology will add to the overall in-flight entertainment experience by adding surround sound to headphones.

“Spafax is delighted to be the exclusive agent for the Dysonics’  3D surround sound technology to the travel industry,” said Tony Taverner, Chief Technical Officer, Spafax. “This state-of-the-art technology is being used to offer an immersive audio experience and will certainly enhance the customer experience in a meaningful and memorable way.”

“VAA is delighted to be able to showcase this exciting new technology onboard all our aircrafts, enabling our customers to further immerse themselves in the great entertainment on offer,” said Cathy Walters, Senior Manager Onboard Media, Virgin Atlantic.

“This deal sets a new standard,” said Bob Dalton, Chief Technical Officer, Dysonics. “In the fifteen years we spent developing this technology, the airline industry was always one of our key targets. With this partnership, we are now able to deliver our technology at scale via a leading global content and media agency and one of the most respected global carriers.”

Spafax is encoding in-flight content on Virgin Atlantic in order to create a 3D sound experience through headphones that accurately reproduce the effect of being surrounded by speakers. Using any pair of headphones, travelers can hear sounds moving from side to side, from front to back and up and down – and feel like the action is happening all around them.

Under the new deal between The Hub and Dysonics, the leading technology offering will have its Virgin Atlantic launch in August with two films: Fast and Furious 7 (Universal) and Bessie (HBO).

About Spafax

Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Air Canada, Singapore Airlines, Delta Air Lines, Malaysia Airlines, Cathay Pacific, Emirates, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Lufthansa, and Mercedes-Benz. Spafax is headquartered in London with offices in Frankfurt, Madrid, Amsterdam, New York, Orange County, Hollywood, Atlanta, Dubai, Toronto, Montreal, Singapore, Kuala Lumpur, Santiago and Lima. Spafax is a tenthavenue WPP company.

Spafax facts and figures

30 years creating, curating and acquiring content
30 years working with the world’s leading brands
15 offices worldwide
500 plus industry awards over the past 10 years
Part of the #1 agency network in the world: WPP

About Dysonics

As headphones are now the most widely used form of listening to media, the Dysonics mission is to transform the headphone listening experience by making it more lifelike and immersive. For more than fifteen years, the core Dysonics team has pursued academic research in human audio perception and spatial sound capture/reproduction, culminating in a number of patented technologies. Based in San Francisco, the privately held company is comprised of research and industry visionaries who have worked with UC Davis, Stanford University, University of Texas, Microsoft, Adobe and Live Nation. In 2012, Dysonics emerged from the UC Davis technology incubator (ETTC) to bring to market a revolution in 3D audio and motion-tracking for headphones. Dysonics was recently featured in the immersive audio portion of the Björk at the Museum of Modern Art in New York. Dysonics’ technology has won rave reviews from Gizmodo, Engadget, VentureBeat, PandoDaily, The Next Web, Tom’s Guide and SlashGear. For more:

For further information or to arrange an interview, please contact:

Phil Birnbaum, Publicist, Spafax –

Bill Lessard, Publicist, Dysonics –