Global media company opens US division to create custom advertiser solutions

NEW YORK, NY – December 15, 2011 – Spafax, the branded content, publishing and media operation is launching Spafax Networks, a solutions-led sales division in the US.

The new venture will leverage Spafax’s global capabilities as a media sales organization to produce and market tailor-made audience solutions in the United States, with a focus on key consumer audiences and their interaction with the expanding footprint of screen network environments. Spafax Networks will create solutions targeted to the business traveler, hospitality, healthcare, retail and education environments. Spafax Networks will develop these solutions integrating a wide set of capabilities from across its portfolio of expertise including OOH, mobile and content development.

“The launch of Spafax Networks supports our growth strategy within North America and confirms Spafax as the leading provider of branded content and media solutions,” says Niall McBain, Spafax CEO.  “To lead this business, we have appointed John Connolly, formerly Kinetic Americas COO, as our CEO.  His extensive leadership experience will allow us to quickly deliver these new and unique programs for clients.”

“I am thrilled to be leading the launch of Spafax Networks in the US,” said Connolly.  “We are perfectly positioned to deliver the new, highly dynamic advertising solutions at the intersection of content and media that advertisers are calling for.” 

The company has also announced the appointment of Patrick Bonomo to Executive Vice President Sales and Operations. Prior to joining Spafax Networks, Patrick was Managing Partner, Digital Operations at MediaCom where he extended its inventive heritage in digital advertising, global campaign management and strengthened their position as a leader of digital advertising solutions.

In addition to New York, Spafax also has locations in London, California, Toronto, Montreal, Vancouver, Frankfurt, Dubai, Santiago de Chile and Singapore.

 

For more information, please contact:

John Connolly
CEO
Spafax Networks USA
jconnolly@spafax.com
(646) 278-6880

or

Niall McBain
CEO
Spafax
nmcbain@spafax.com
+44 20 7906 2080

 

About Spafax

Spafax is one of the world’s leading providers of branded content in the form of entertainment production and management, publishing and media sales. Clients include British Airways, Air Canada, Etihad Airways, Emirates, Mercedes Benz, Fairmont Hotels & Resorts and more. Spafax is a tenthavenue WPP company. For more information, please visit www.spafax.com 

About tenthavenue

tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices. For more information, please visit www.tenthavenue.com