Strategic Content Marketing Pioneer Forward Worldwide to Join the Spafax Group to Create Global Editorial Leader

By March 22nd, 2016

LONDON – March 22, 2016 – Forward Worldwide, an industry leader in insight-led content marketing for over 30 years will be joining the Spafax Group, creating a worldwide center of expertise in content strategy and editorial development and delivery.

Both the Spafax Group and Forward are part of tenthavenue group of companies, WPP’s home for ‘Connected Consumer’ agencies. By bringing together the content marketing prowess of both organizations, current and future clients will benefit from combined strategic insights, creativity and brand partnerships.

“We have been sister companies for a long time, and I am now thrilled to have the team at Forward join our immediate family,” said Spafax Group CEO, Niall McBain. He added, “Forward’s commitment to ‘Glorious Editorial’ will be a welcome addition as we make significant investments in our global content marketing practice.”

Forward CEO Simon Hobbs added, “We have long admired Spafax’s work, particularly their unmatched expertise in the airline and travel sectors. I know that our newly combined team in London will be able to create engaging and effective content for leading brands throughout the world.”

Spafax Group content marketing services in Europe, Africa, and the Middle East will operate under the Forward Worldwide brand and the direction of Hobbs, who is reporting to McBain as Chairman. The newly combined editorial teams in London will support brands such as Patek Philippe, Tesco and the Lufthansa Group, among many others. Content marketing relationships in the Americas will continue to be directed by Spafax Content Marketing Americas CEO, Raymond Girard. That team will carry on its award-winning work for brands such as Air Canada, Mercedes-Benz, and Bombardier.

This exciting development also marks the start of a busy 2016 for the Spafax Group. Niall McBain also noted, “We are optimising our global structure and resources to ensure that our clients are receiving best-in-class service in media sales, entertainment and content marketing.”

About Spafax

The Spafax Group is one of the world’s leading providers of media sales, entertainment curation and content marketing. Originally founded to serve the airline market, Spafax Group companies now support a wide variety of leading brands around the world. Current clients include Air Canada, Bombardier, British Airways, Cathay Pacific, Delta Air Lines, Emirates, the Lufthansa Group, Mercedes-Benz, Singapore Airlines and many others. The group is headquartered in London with over a dozen offices around the world. Spafax is a tenthavenue company.  www.spafax.com.


For further information or to arrange an interview, please contact:

Jessica Sammut
Marketing Manager, Spafax
jessica.sammut@spafax.com