Air Canada’s enRoute Shows Readership Boost

By May 5th, 2015

Toronto, May 4, 2015 – Following the release of the 2015 PMB Spring report, Air Canada’s enRoute magazine has shown a 3% readership increase in Adult 18+ over the past six months, according to the Spring 2015 Print Measurement Bureau’s Results.

For the past few years Air Canada and Spafax have crafted Air Canada’s enRoute to be Canada’s leading magazine, appealing widely to Canadian travelers, while resonating with hard to reach high net worth consumers and business travelers. Since PMB’s 2011 Spring study, Air Canada’s enRoute has generated a 37% increase in readership among consumers with household incomes of $200,000 or higher, and a 92% increase in readership among consumers with personal incomes in excess of $125,000.

“These stand-out results confirm that we are continuing to grow readership of Air Canada’s enRoute,” says Craig Landry, Vice President Marketing, Air Canada. “The magazine has become a staple to our passenger experience, and continues to meet our business objectives.”

“We are thrilled to see that Air Canada’s enRoute is connecting in a meaningful way with Canadian travellers,” says Nino Di Cara, Executive VP, Content Marketing at Spafax. “It is a wonderful tribute to the consistent effort that our teams have made to deliver engaging, high-quality content tailored for Air Canada’s customers.”

Among magazines measured in PMB, Air Canada’s enRoute magazine offers luxury products and services marketers the highest concentration and coverage of consumers with personal incomes above $150,000 or $200,000. It also delivers the highest concentration of consumers with household incomes in excess of $200,000.

Air Canada’s enRoute magazine generates the highest indices among PMB measured publications against Professionals as well as the popular “Manager, Professional, Owner, Executive” market – well serving key business targets.

About Air Canada’s enRoute
Air Canada’s enRoute is an award-winning travel magazine with over one million readers each month. The magazine — available exclusively on all Air Canada flights and in Maple Leaf Lounges worldwide as well as in select hotels and boutiques across North America — is an inspirational authority for the global traveler, known for its strong visual presence and innovative design. Air Canada’s enRoute is published by Spafax, one of the world’s leading content marketing agencies and providers of in-flight media, with offices in 15 cities around the world.

Air Canada is Canada’s largest domestic and international airline serving more than 190 destinations on five continents. Canada’s flag carrier is among the 20 largest airlines in the world and in 2014 served more than 38 million customers. Air Canada is the only international network carrier in North America to receive a Four-Star ranking according to independent U.K. research firm Skytrax that ranked Air Canada in a worldwide survey of more than 18 million airline passengers as Best Airline in North America in 2014 for the fifth consecutive year. For more information, please visit: aircanada.com.

About Spafax
Headquartered in London, UK, Spafax has been operating in Canada since 1992 and specializes in entertainment, content marketing, media sales, events, technical services, brand alliances, and public relations. Its two Canadian offices are located in Toronto and Montreal, with a staff of over 60, and specialize in servicing the travel, luxury, automotive and financial service categories. Clients include Air Canada, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Investors Group, Tourism Toronto, Mercedes-Benz, Delta Hotels and Resorts and VistaJet. Spafax is a tenthavenue WPP company. www.spafax.com

Spafax facts and figures

  • 30 years creating, curating and acquiring content
  • 30 years working with the world’s leading brands
  • 15 offices worldwide
  • 500 plus industry awards over the past 10 years
  • Part of the #1 agency network in the world: WPP

For more information or to coordinate an interview, please contact:
Phil Birnbaum, Spafax: 647-789-7297, phil.birnbaum@spafax.com