Contract marks continued partnership between Spafax and JetBlue
New York, March 12, 2015 – Media sales expert Spafax is partnering with JetBlue Airways (NASDAQ: JBLU), New York’s Hometown Airline™, to manage media sales inflight, on the ground, and sponsorships.
As of February 1, Spafax is managing media sales for JetBlue’s in-flight entertainment and Fly-Fi®, its industry leading high speed onboard Wi-Fi product. Advertising opportunities will include video ads, custom content, and sponsorships.
“We are thrilled to be working with such a dynamic and growing airline, selling into their state of the art systems and services,” said Katrin Kopvillem, EVP Global Corporate Development, Spafax. “This is a brilliant opportunity for Spafax to create partnerships across airport and airplane environments for JetBlue, and a perfect extension of our entertainment work.”
“JetBlue customers love our free Fly-Fi broadband internet, live television programming at every seat, SiriusXM Satellite Radio and the extensive news and entertainment options on The Hub,” said Jamie Perry, vice president brand and product development, JetBlue. “Spafax will help us create unique partnerships and advertising programs that keep our distinctive entertainment products complimentary for our customers and bring great value to our partners.”
JetBlue’s Terminal 5 space at JFK will offer very unique sales opportunities. Given the large size and grandstands, Spafax will work with brands to customize everything from pop-up shops and lounges to digital screen activations, as part of larger bespoke sponsorship opportunities.
Spafax will also provide brands the opportunity to reach JetBlue customers through on-board activations, which will include sampling, seat back cards, and sponsorship of eat up boxes.
This past September, Spafax began managing JetBlue’s in-flight entertainment (IFE) and Fly-Fi content offerings.
For further information, please contact:
Phil Birnbaum, Publicist – email@example.com, 647-789-7297
Spafax is one of the world’s leading providers of branded content solutions in the form of entertainment production and management, publishing and media sales. Other clients include British Airways, Air Canada, Singapore Airlines, Malaysia Airlines, Cathay Pacific, Emirates, Fairmont Raffles Hotels International, Bombardier Business Aircraft, Lufthansa, and Mercedes-Benz. Spafax is headquartered in London with offices in Frankfurt, Madrid, Amsterdam, New York, Orange, Hollywood, Atlanta, Dubai, Toronto, Montreal, Singapore, Kuala Lumpur, Santiago and Lima. Spafax is a tenthavenue WPP company. www.spafax.com
About JetBlue Airways
JetBlue is New York’s Hometown Airline™, and a leading carrier in Boston, Fort Lauderdale/ Hollywood, Los Angeles (Long Beach), Orlando, and San Juan. JetBlue carries more than 32 million customers a year to 87 cities in the U.S., Caribbean, and Latin America with an average of 825 daily flights. Upcoming destinations include Cleveland on April 30; Reno-Tahoe, Nev. on May 28; and Grenada on June 11, 2015 (subject to receipt of government operating authority).
Spafax facts and figures
30 years creating, curating and acquiring content
30 years working with the world’s leading brands
15 offices worldwide
500 plus industry awards over the past 10 years
Part of the #1 agency network in the world: WPP