Sparksheet’s Top Three Reads for March 2015

By March 11th, 2015

As content creators, we love to imagine there is a ready stable of loyal readers chomping at the bit to consume the articles, videos and images we painstakingly create for them.

But what happens if we assume the opposite – that people arrive at a website, scroll through a few lines and then start looking for any excuse they can find to leave?

That’s the premise Tony Haile, CEO of real-time analytics firm Chartbeat, applies to the web publishing space, and it’s why he’s a big advocate of the attention web.

In this month’s Q&A we speak with him about why publishers and journalists need to forget about clickbait and focus on keeping people interested in a story. If he’s right, that simple premise might change the way brands advertise online in a big way.

 

tony-haile[2]Paying for Attention: Q&A with Chartbeat CEO Tony Haile

It’s never been easier to measure digital content. Deciding what metrics actually matter is another story. We speak to Tony Haile, CEO of Chartbeat to find out why publishers and advertisers should pay attention to time.



big-data-thumbThree Lessons From the Big Data and Analytics Summit Canada

Last week Spafax’s Kristina Velan attended the inaugural Big Data and Analytics Summit in Toronto. Her takeaway? Use big data to predict, classify and hopefully make a profit. Just don’t ask most businesses what it really means.



microsoft-thumb copyMaking Digital Displays Worthwhile for Retailers

Digital out-of-home advertising can be the bane of shoppers’ existence or the shopping guide they never knew they needed. Show+Tell founder Philip Lenger shares his rules for a winning DOOH strategy.

 

 

For more good ideas about content, media and marketing, subscribe to Sparksheet’s award-winning monthly newsletter.