Sparksheet’s Top Three Reads for October 2015

This month, we travel to Japan to witness the royal treatment shoppers receive immediately upon entering a store (a level of service extending far beyond the average Walmart greeter’s friendly welcome). Defined as the art of selfless hospitality, Omotenashi is ingrained in Japanese culture and is proving to provide a competitive advantage for Japanese brands like Uniqlo and Muji. Jeffrey Spivock, a… Read More

Sparksheet’s Top Three Reads for August 2015

Frequent flyers are finding themselves crammed and we’re not just talking about the middle seat. With “Diamond” surpassing “Gold” as the coveted reward status, frequent flyer rewards are becoming increasingly convoluted. Spafax’s Fraser Ballard urges airlines to cut the class and focus on offering tangible rewards for elite flyers. Airlines aren’t devoting all their creativity… Read More

Getting To Know Us: Consuelo Bunster

How long have you been working at Spafax? Seven years and four months. What’s your title and which office do you call home? I’m a designer for in Magazine and designer/art director for in Perú (LAN Perú’s inflight magazine). Before that, I was an art director for DIRECTV ACCESS Magazine for 4 years. I work… Read More

Sparksheet’s Top Three Reads for July 2015

If you’ve read the latest copy of The New York Times (or The Wall Street Journal, The Guardian etc.), it’s likely you’ve stumbled upon a carefully crafted piece of native advertising—designed to look and feel like a traditional article. The jury is still out on whether this advertising tactic, which is projected to double its… Read More

Sparksheet’s Top Three Reads for June 2015

Lately, we’ve heard Google and Apple trumpeting their dedication to privacy, but how should companies balance consumer demands for personalization with the expectation of privacy? To Zack Watson the answer is simple: ask permission! With mobile subscriptions increasing at five times the rate of population growth, the race is on to bring mobile-friendly articles to… Read More

The Secret Lives of Spafaxians: Martín Echenique

How long have you been working at Spafax? 1 year and 2 months What’s your title and which office do you call home? I’m one of the journalists working on LAN Airlines’ inflight magazine, in, at the beautiful Andes-facing Santiago office. I also manage the magazine’s Twitter and Instagram accounts — follow us! What is the best… Read More

Sparksheet’s Top Three Reads for May 2015

With Google implementing its much-anticipated mobile-friendly search algorithm, companies are rushing to create responsive websites for their SEO campaigns. Internet marketer Brad Shorr makes the case for mobile web design that marries marketing with a focus on user-experience. Since last week was National Superhero Day, we’ve been thinking about the role that caped crusaders play… Read More

The Secret Lives of Spafaxians: Nicole Pacampara

How long have you been working at Spafax? I’m one of those “boomerang” Spafaxians. I was a digital media intern from July 2014 until December 2014, then I returned at the beginning of April and have been in my current role since then. What’s your title and which office do you call home? I’m a… Read More

The Secret Lives of Spafaxians: Kristina Velan

How long have you been working at Spafax? Two and a half years What’s your title and which office do you call home? I’m based in Montreal and I’m a two-for-one deal: Data & Content Analyst / Editor. What is the best thing about your work? I like that my two roles are so different. As… Read More

Sparksheet’s Top Three Reads for April 2015

After the 2015 SXSW Interactive Festival wrapped up in Austin on March 17, advertisers, digital editors and content marketers returned to their everyday lives to share their learnings. According to Spafax’s Jonathan Gilbert and Matthew Fox, who condensed their takeaways into five key lessons, live video streaming appears to be “next big thing”. Livestreaming apps like Meerkat and Periscope are once again transforming the… Read More

IN-Lan Magazine Launches First Instagram Contest

IN-Lan magazine launched its first Instagram contest last week, in partnership with Santiago Adicto (@santiagoadicto). Followers of @revista_in can participate by uploading their best summer photo, including the hashtag #veranointerminable (never-ending summer), before March 31 for the chance to win two tickets on LAN Airlines. Here’s what Roberto Schiattino, director of content at Spafax Chile,… Read More

Sparksheet’s Top Three Reads for March 2015

As content creators, we love to imagine there is a ready stable of loyal readers chomping at the bit to consume the articles, videos and images we painstakingly create for them. But what happens if we assume the opposite – that people arrive at a website, scroll through a few lines and then start looking… Read More

Sparksheet’s Top Three Reads for February 2015

Back in 2010, Ethan Marcotte had a deadline to meet, and so he whipped up a “one-off article” for the design publication for which he was writing. That article ended up introducing one of the most influential design concepts of the past five years, responsive web design. In this month’s feature Q&A, we speak to… Read More

Sparksheet’s Top Three Reads for January 2015

With the arrival of 2015 comes some serious introspection for magazine publishers. That’s because print magazine sales declined again last year. But those dropping numbers haven’t discouraged a fresh crop of brands like Airbnb and Net-A-Porter from jumping into the print magazine fray. In her latest think piece, Spafax Luxury Brands Editor Natasha Mekhail zeroes… Read More

Air Canada enRoute Hotel Design Awards Open for Submissions

Every two years since 2011, Air Canada’s enRoute magazine has sought out the best Canadian-designed hotels around the world. 2015 will mark the third biennial celebration of the country’s best interior designers and architects. Design firm Yabu Pushelberg has won a total of four Air Canada enRoute Hotel Design Awards including Best Overall Interior Design… Read More

Sparksheet’s Top Three Reads for December

Each December, the Sparksheet team takes a moment to reflect on the year that was by sorting through the major news stories and big ideas of the past 12 months and then crafting them into a gigantic year-in-review infographic. This year we focused our attention on the industry-level events that are shaping the content, media… Read More

Air Canada Altitude Community Launch: Q&A With Altitude Media Editor Jean-Francois Legare

  What is the Altitude Community? Elevator pitch please! The Altitude Community is a brand new platform where Air Canada Altitude members – the airline’s frequent flyers – can share insider travel intelligence with each other. Members can make lists of their favourite spots anywhere in the world (for example: “Best restaurants to host clients… Read More

Sparksheet Wins Three Gold at 2014 COPAs

The 6th annual Canadian Online Publishing Awards (COPA’s) took place on 20 November at the Phoenix Concert Theatre in Toronto. For the third year running, Sparksheet made a big appearance, taking home three golds in the business-to-business division: Best Article or Series Best Website Design Best Corporate Website Sparksheet was also nominated for Best Use of… Read More

Sparksheet’s Top Three Reads for November

For the marketing and advertising crowd, November always seems to arrive wrapped in anticipation. The month begins with brands vying for position on the starting line of holiday season. As it progresses, marketers and their agencies prepare to launch the social media strategies, branded videos and integrated campaigns they hope will win over audiences and… Read More

Air Canada’s enRoute names Canada’s Best New Restaurants 2014: Q&A with Food Critic Andrew Braithwaite

The November issue of Air Canada’s enRoute magazine is one of the publication’s most highly anticipated releases, not only because it’s dedicated entirely to food, but because it reveals Canada’s best new restaurants. We asked enRoute food critic Andrew Braithwaite what it was like choosing this year’s top 10. This was your second year acting… Read More

Sparksheet’s Top Three Reads for October

This September, we attended the Airline Passenger Experience 2014 Expo in Anaheim, California. Our mandate was to bring the digital and content marketing space into conversation with the inflight world and we launched the Sparksheet@APEX Podcast to do it. Throughout the event, thought leaders from across the passenger experience industry dropped by our makeshift studio… Read More

Spafax Wins Four Awards at the 2014 Content Marketing Awards

We were thrilled to learn that Air Canada’s Instagram account, co-managed by Spafax Montreal and Air Canada, won bronze for Best Use of Instagram for Content Marketing at the 2014 Content Marketing Awards. This win coincides with the account recently reaching over 20,000 followers and being recognized by Skift as one of five travel brands winning on social media. Bringing our… Read More

APEX EXPO 2014: Making-of the Spafax Booth

Designer Andrew Jeglum and President of Content Marketing Raymond Girard explain how to create a booth in 10 easy steps! STEP 1. Figure out what your client wants. In this case, we were our own client so I was briefed by my Spafax colleagues Dougal, Charles, Joan and Raymond. The brief was: Make us stand out in a… Read More

Sparksheet’s Top Three Reads for September

At Sparksheet we spend a lot of time thinking and writing and tweeting about the blurring line between brands and media outlets in a world where audience attention has become a dominant currency. That’s why it’s worth taking a closer look at the social network (or is that media platform?) Pinterest. Thanks to some recent… Read More

The Secret Lives of Spafaxians: Henry Gummer

1. How long have you been working at Spafax? I arrived at Spafax in 2000 after working at BSkyB. I left in 2002 for a couple of years but then boomeranged back in 2004. 2. What’s your title and which office do you call home? Vice President: Entertainment at the London office 3. What is the best thing… Read More

Why Content Matters: Inflight and Beyond

When I was approached to sponsor The UK “Love Content Awards” one thing was clear: the unsung heroes behind some of today’s most disruptive, tech-savvy and captivating campaigns deserve greater recognition. I joined Spafax as CEO shortly after the company had established itself as one of the world’s first providers of entertainment for airlines. These… Read More

The Secret Lives of Spafaxians: Nicolas Venturelli

1. How long have you been working at Spafax? 3 years and 9 months 2. What’s your title and which office do you call home? I’m the art director of APEX Experience magazine and I call the Santiago office home. Before that, I worked for more than three years on DirecTV’s Access magazine. 3. What is the best… Read More

Return of the Air Canada enRoute People’s Choice Award for Canada’s Best New Restaurants

We’re thrilled to announce the launch of the second annual Air Canada enRoute People’s Choice Award for Canada’s Best New Restaurants. Building on the success of our partnership with Jaguar Land Rover, we’re once again inviting foodies from across the country to vote for their favourite among this year’s 30 nominated restaurants. The winning restaurant… Read More

Sparksheet’s Top Three Reads for August

The argument for why brands should embrace native advertising has never been easier to make. As legacy publishers continue to adapt to the digital era, they are increasingly open to the idea of working with brands to offset anemic digital ad sales. That means more support from the editorial side to create top notch content… Read More

The Secret Lives of Spafaxians: Daniel Baylis

1. How long have you been working at Spafax? I’m a newbie. I started in June, but have been enjoying getting to know co-workers while strategizing on how to digitally optimize all that delicious enRoute magazine content. 2. What’s your title? Official Spafax pool boy. Just kidding, I’m the Digital Editor for enRoute magazine. 3…. Read More

Raising the Bar with the Air Canada enRoute Canada’s Favourite Bars Contest

We’re thrilled about the launch of Canada’s Favourite Bars, a responsive site that maps out over a hundred great Canadian bars, curated by the team at Air Canada’s enRoute and presented by Rickard’s beer. When voting closes on September 8, the bar with the most votes from Canadian residents will top the list of Canada’s Favourite… Read More

Sparksheet’s Top Three Reads for July

As technology improves, we’re beginning to catch glimpses of what a world without borders separating the physical and digital worlds will look like. But often when we peer into the crystal ball we tend to focus on how a connected world will affect items like household appliances, automobiles and wearables. Not Nanxi Liu. She is… Read More

Spafax @ C2MTL

Data & Content Analyst / Editor Kristina Velan recently attended C2MTL, Montreal’s conference on creativity and commerce, where she spent three days immersed in an impressive variety of installations, workshops, and presentations. It’s not everyday you get to blurt out animal noises alongside hundreds of other people in a lecture theatre, watch a machine dispense… Read More

Sparksheet’s Top Three Reads for June

This month the attention of the media world and a few billion fans will be fixed on the 2014 FIFA World Cup. In celebration of the beautiful game, our editorial and design team decided to go big with data by designing a massive infographic that shines light on the correlation between product performance and brand… Read More

Spafax Launches New Penny Black Media Website

We’re excited to announce the launch of Penny Black Media’s new website! Forging a working relationship with Penny Black, a fellow WPP company and distributor of independent feature films for the worldwide airline market, was an exciting new venture for us. As a distributor of independent feature films for the worldwide airline market, Penny Black Media wanted… Read More

Air Canada Earn Your Wings Wins COLLOQUY Recognizes Award

MONTREAL – We’re excited to share that the Air Canada Earn Your Wings campaign, which was created for the airline’s clientele by Spafax, received a COLLOQUY Recognizes award for Gamification Promotion. The bimonthly COLLOQUY Recognizes awards honor companies, programs and initiatives that exemplify the most innovative advancements and forward-thinking strategies in loyalty marketing. The goal of the Air Canada Earn Your Wings… Read More

Sparksheet’s Top Three Reads for May

It’s native advertising on speed and marketers just can’t seem to get enough of it. In this month’s feature article, we analyze the increasingly ubiquitous practice of real-time marketing and learn why so many brands are risking their reputations for a moment in the social spotlight. Also this month, Joe McCambley, inventor of the humble… Read More

Sparksheet Honored at the Webby Awards

A cursory glance at Sparksheet’s homepage is enough to understand why Spafax’s multiplatform media and marketing magazine is being honored by the Webby Awards for the third year in a row. With an editorial scope that ranges from an interview with former president of The Atlantic and Time Inc.’s new SVP, M. Scott Havens to… Read More

Spafax at SXSW: Q&A with Andrea Whyte and Steve Mandamadiotis

In mid-March, IFE Programming Manager Andrea Whyte and Design/UX Lead Steve Mandamadiotis attended SXSW, Austin’s annual music, film, and interactive conference, where they encountered celebrities, benevolent locals, and the emergence of interactive film. What was your favourite SXSW experience? Steve: One of the most insightful panels I attended was a presentation titled Can Great Journalism… Read More

Sparksheet’s Top Three Reads for April

Each March, Sparksheet, along with what seems like a sizeable and ever-growing chunk of the tech and media industry, descends on Austin for SXSW Interactive. This year we brought five takeaways back from the event as well as the renewed conviction that quality content is the perennial trump card in the media world. And now,… Read More

Another Win for Air Canada’s Earn Your Wings

Digital Account Manager Tina Sequeira recently travelled to Orlando, Florida, to attend the inaugural Loyalty360 Awards, where Air Canada received a Bronze Award for Earn Your Wings. ORLANDO – With a number of awards already under its belt, Earn Your Wings (EYW), a gamified loyalty promotion we created for Air Canada, received a Bronze Award at… Read More

APEX Australasia Conference Takes Off in Sydney

The APEX Australasia conference may already be underway in Sydney, but it’s not too late to get in on the action. For those of you who can’t attend — or if you’re just eager to stay on top of the conference’s highlights, APEX will be chronicling the event with photos, news stories, and quotes on… Read More

Sparksheet’s Top Three Reads for March

March is a big month for the magazine industry and for the first time in a long time, some publishers have reason to be cautiously optimistic. That optimism isn’t coming from newsstand sales alone. Instead, major publishing houses are taking matters into their own hands by creating agency arms that serve the brands that used… Read More

More Awards for Air Canada’s enRoute

Fresh on the heels of the recently announced NATJA (North American Travel Journalists Association) Awards—where enRoute nabbed 1 silver, 2 bronze, and 3 finalist awards—comes news of more industry recognition from Applied Arts Magazine and Canada Media Market’s 2013 Northern Lights Awards. Hailed as one of the industry’s most prestigious recognitions of creative excellence, the… Read More

The Secret Lives of Spafaxians: Ian Gamache

1. How long have you been working at Spafax? I have worked at Spafax for over 6 years. 2. What’s your title?  My official title is Web Content Manager. Essentially I handle a number of tasks related to our websites. I do web design, site testing, manage the migration of Spafax content from printed sources… Read More

We’re Hiring! Here are some of our Latest Job Postings

Looking to join the Spafax team? We don’t blame you! If you’re a motivated, travel-savvy multitasker, one of these jobs might be for you. Check out some of our latest listings:  Freelance Front-end Developer Montreal We’re looking for a candidate that enjoys engaging in a dynamic, creative environment on projects for the travel, luxury, and… Read More

Sparksheet’s Top Three Reads for February

The Winter Olympics are a wonderland for adrenaline junkies, sports fans and, what else? Brands. But amidst the flag waving, halfpipes and perfect-ten twizzles, lurks a darker story about Russia’s stance on human rights. This month, Spafax’s Kristina Velan speaks with Richard Pound, former IOC VP, and Michael Payne, the former head of marketing at… Read More

Sparksheet’s Top Three Reads for January

On behalf of the Sparksheet team, welcome to 2014! With the upcoming Winter Olympics in Russia and FIFA World Cup happening in Brazil, 2014 is shaping up to be a busy year for the travel and media industries – not to mention the BRICS. Last year native advertising, personal brands, privacy, cord cutting, social video… Read More

Spafax Wins 3 Golds at the 2013 Eddie & Ozzie Awards

We are excited to announce that Spafax won three awards and received seven honorable mentions  at the 2013 Eddie and Ozzie Awards, where FOLIO: magazine celebrated brilliant design and journalism. The Eddie and Ozzie Awards are one of the largest awards competitions in media publishing, and the only competition for all publications. The Eddies recognizes… Read More

Sparksheet’s Top Three Reads for December

December has 31 days, but it’s a short month. With the holiday season upon us, brands and advertisers are ramping up their efforts to reach on-the-go consumers. Over at Sparksheet, Spafax’s own digital magazine, we’ve been looking at the different ways brands are using content to serve their audiences. Whether it’s through the creation of… Read More

Flying to First in min’s Editorial & Design Awards

MONTREAL — We were thrilled to learn that Earn Your Wings, a game we created for Air Canada, placed first in the Special Online Section/Microsite category in this year’s min Editorial and Design Awards. The goal of Earn Your Wings was to gamify travel by allowing passengers to monitor and share their status on a… Read More

Sparksheet Recognized Among Top Canadian Online Publishers at COPA 2013

Sparksheet, Spafax’s own digital magazine, was a top achiever at the Canadian Online Publishing Awards ceremony, held in Toronto on Wednesday evening. The multiplatform publication took home six awards in the B2B category: Best website design (Gold) Best use of social media (Gold) Best online-only article or series of articles (Silver) Best e-newsletter (Gold) Best… Read More

Spafax Wins Nine Awards at 2013 Pearl Awards

We are pleased to announce that Spafax won nine awards at the 10th annual Pearl Awards, sweeping the “Best Web Design” category and placing fifth for most overall awards. Close to 600 entries were submitted by custom content creators and agencies from 13 different countries. We’re ecstatic to have won an award for each of… Read More

Sparksheet’s Top Three Reads for November

We hear it so often that it’s become cliché: “the media world is changing.” But whether you’re in IFE, publishing or sales, the implications of those changes are as real as they are baffling. For the past four years, Sparksheet, Spafax’s own digital multiplatform magazine, has been spearheading the conversation about those changes by exploring… Read More

Air Canada’s 75th Anniversary Campaign Wins Gold

MONTREAL – The winners of the SATW Foundation Lowell Thomas Travel Journalism Competition were announced on October 21st and the 75th Anniversary campaign we created for Air Canada won Gold in the Special Package/Project category! National Geographic Traveler’s “Travelers of the Year” won Silver and the Bronze award went to Westways magazine’s “Mission Space”. The 75th… Read More

Spafax Santiago teams up with RSA Insurance

SANTIAGO — We are very pleased to be working with a new client – RSA Insurance – which has been operating for more than a century in Chile and more than 300 years worldwide. RSA is a global leader with a presence in 34 countries around the globe, and we are undertaking a complete facelift of… Read More

“Earn Your Wings” Campaign Soars to New Heights

The world of content has seen an amazing amount of changes in the past few years. This is, of course, an acknowledgement of the transformative scope and reach of digital communications. This change has also affected how content marketing works and, more importantly, how it is consumed. We’ve often said consumers don’t care about content… Read More

Spafax Congratulates Winners of the 2013 LoveContent Awards

As the sponsor of the third-annual LoveContent awards, Spafax would like to congratulate the winners of the 2013 LoveContent Digital Out-Of-Home Creative Awards, which were announced on October 3rd, 2013. The LoveContent awards celebrate creative excellence in the UK’s digital out-of-home advertising industry and this year’s winners represent the best campaigns of the past year…. Read More

At The Heart of All Content Marketing is Storytelling (and Other Buzzwords from 2012)

2012. Perhaps, if the Mayans were correct, we won’t live to see the end of it. Or, we can just acknowledge that the Mayans ran out of room on their round stone, and keep working. Keep living. (Let’s admit that the Mayans weren’t such great fortune tellers and leave it at that.) So if you… Read More

A New Metric

We all know about ROI (return on investment) – and as a content marketing company, the ROI of, say, an ad, or an expensive multimedia ad campaign is dependent not just on numbers, but predefined goals. Lately, we’ve been hearing about ROE, or return on engagement. This new metric is borne out of social media… Read More

Rise of the Content Enterprise

At  Spafax we see ourselves at the vanguard of content innovation, bringing content to the heart of business enterprise, helping to drive growth and opportunity through the customer experience. As the customer experience of many client categories evolves into a myriad of touch-points, content plays its part with greater relevance and greater results. Spafax innovates,… Read More

A Big Day for Spafax

Spafax Canada celebrated May Day in its own fashion by announcing the release of an enhanced IFE selection on Air Canada (read the press release here) by doubling the amount of movies and TV available to passengers, publishing a new app for Toronto food critic legend Joanne Kates (if you live in or are visiting… Read More

Facebook and Instagram: Nothing but a content play

There has been much gnashing and jawing over Facebook’s recent purchase of Instagram. On one side, you have the Instagram loyalists who feel a bit betrayed by the whole matter. On the other side, you have the strategists who see what Facebook is up to. On every side, you have that crazy price: Instagram is… Read More

Lessons Gleaned from the International Content Summit

We in the content industry tend to go to a lot of conferences. And there are a lot of conferences about content. With the vast changes in technology, everyone in the field wants to know the ins and outs of content and content strategy to better service their client needs. That’s perfectly understandable. But it… Read More

Winning Big And For A Reason

Spafax print and digital media properties recently won 4 Eddie and 1 Ozzie at the recent Folio: Awards, held in New York City. And while awards in custom media are gratifying – for both Spafax and our clients – they don’t exist in a vacuum. That is, our publications have a job to do first…. Read More

The Power of Print in the Digital Age

Q&A with enRoute Editor in Chief Ilana Weitzman, about the recent relaunch of Air Canada’s enRoute magazine Q: What’s the backstory on the relaunch? IW: In October, Air Canada’s enRoute magazine relaunched with a new look, feel and editorial focus. I’ve been involved in several magazine redesigns in my career as an editor, but nothing… Read More

A Dining Guide for the Busy Traveler: Presenting enRoute Eats

Spafax is pleased to announce the release of our new enRoute Eats app. A dining guide to Canada’s best restaurants, high and low, this app leverages the fantastic content amassed by the editors of enRoute magazine, and the OnAir e-newsletter into one, beautifully designed app for business and leisure travelers in Canada. To be… Read More

Sparksheet Launches an iPad App

Sparksheet, our multiplatform media and marketing magazine has jumped to yet another platform. Sparksheet’s award-winning content can now be consumed in the form of an iPad app! The app was designed and developed in-house by the Spafax Interactive team. Here are the details straight from Sparksheet editor Dan Levy: The folks who brought you the… Read More

Sparksheet celebrates its second birthday with bold structural changes and a redesign

Way back in 2009 Niall McBain and the Spafax Board identified the need for a blog. From that request, Sparksheet was born as the online magazine about marketing to the consumer in transit. Our basic mandate remains the same but we’ve made a host of design and editorial changes that reflect our evolution from upstart… Read More

Spafax Digital and Print Media receive 14 nominations from Canada’s National Magazine Awards

Sparksheet, and enRoute magazine head up a list of 14 nominations garnered by Spafax media for this year’s National Magazine Awards, Canada’s Academy Awards of the magazine industry. Air Canada’s enRoute leads the way with 12 nominations: 10 for the magazine and 2 for Sparksheet, the online magazine which explores the convergence of… Read More

Spafax Interactive creates Pam Ann’s Layover Guides to New York, Sydney and London

File this under “and now for something completely different!”. For over 25 years we’ve worked for the best airline brands in the world, from British Airways to Air Canada to Singapore Airlines. But in all that time, the legendary (and now defunct) Pan Am – Pan American Airlines – was the elusive client. Then along… Read More

Air Canada’s enRoute Online magazine is a finalist at the Min Online Best of the Web Awards

What do,, and have in common? They’re all finalists in Min Online’s Best of the Web Awards in the Best Relaunch: Consumer category. According to Spafax online web editor Sarah Steinberg, the nomination is a tremendous honour – there are a lot of travel and lifestyle websites out there but Spafax… Read More

Spafax publications awarded top honours at the CCC’s Pearl Awards in New York City

At a ceremony last night at The Water Club in New York attended by Spafax Publisher Lyne Farley, the Custom Content Council awarded 10 Pearl Awards for Excellence in Custom Content to our publications. We’re really excited about the breadth of Spafax editorial and design output represented by these awards – everything from SIPs to… Read More

Air Canada’s onAir wins Best Travel Feature at the Carribbean Tourism Media Awards

onAir contributor Michele Peterson’s January 2009 article “On the French Caribbean Rum Trail” won the award for Best Travel Feature Article in English at the Carribbean Tourism Media Awards. The story combines interviews, travel recommendations and personal anecdotes to deliver a fun and educational peek into the storied history of rum in the French West… Read More

Sparksheet Leads the Pack with Four Canadian Online Publishing Awards

TORONTO — Sparksheet, the online media and marketing magazine published by custom-content company Spafax, won a record four Canadian Online Publishing Awards last night. Sparksheet, which competed in the business-to-business category, won for best overall online-only publication, best e-newsletter, best mobile application and best online-only article or series, for its exclusive Q&A with The New… Read More

Spafax Online Content for August

So you think Spafax is all about movies on airplanes and award-winning custom publications? Well, we are – but our important portfolio of digital media products is growing by leaps and bounds. Have a look at some of our work: Air Canada enRoute (English) enRoute (français) OnAir newsletter Communiqué enVol enRoute on Twitter Luxury brands… Read More

Trying to find a restaurant in Canada?

(photo: by Raina+Wilson) Look no further than Penfold’s Dining Guide app, brought to you by enRoute magazine. In partnership with Penfolds Wines of Australia, enRoute has extended the popular cross-Canada Dining Guide franchise into the app world. The enRoute Dining Guide smartphone application for iPhone and Blackberry is free and available at It features… Read More

Spafax digital content and web design

Every month Spafax editors and designers produce reams of award-winning digital content – from stories to sites. Here’s a sampling of our most recent output. For Air Canada: enRoute (English) enRoute (français) OnAir newsletter Communiqué enVol enRoute on Twitter   The luxury brands group: Mercedes (English) Mercedes (français) Bombardier Experience (English) Our online magazine, Sparksheet:… Read More

A New Magazine for the International Oenophile Launches on LAN Airlines

Paula Fontaine and our Santiago publishing team have outdone themselves with in-Wines, the only magazine about the South American “wine lifestyle”. It’s distributed exclusively in Premium Business Class aboard LAN Airlines and is further testament to Chile and Argentina’s emergence as sophisticated producers of award winning wines. in-Wines also helps cement LAN’s position as the… Read More

Welcome to the Spafax Stories

It’s high time we launched a Spafax blog. Well, a second blog, actually. We’ve already got Sparksheet – good ideas about content, media and marketing. In less than a year, it’s become the go-to site for anyone wishing to learn how to connect with the consumer in transit and our dozens of interview subjects including… Read More

Air Canada’s enRoute online relaunches

enRoute online, the website for Air Canada’s inflight publication, is excited to announce a newly updated and redesigned website. Along with the new look enRoute online unveils several editorial changes, including: Travel stories exclusive to the web. More web-friendly content including: video, mixed media, and a focus on great photography. A new blog that features… Read More

Spafax enters eBook fray with The Best of Sparksheet

Sparksheet is coming to an iPad or Kindle near you. The international media and marketing blog, published by custom-content company Spafax, has launched its first eBook, The Best of Sparksheet. Aimed at marketers, content creators, travel industry professionals and media thinkers the world over, the free eBook reinforces Sparksheet’s position as the go-to source for… Read More

Spafax Announces Management Changes for 2009

Niall McBain, CEO of Spafax, would like to announce a series of strategic changes to the company’s management structure. Changes in Spafax Inflight Entertainment After 12 years of exceptional service and dedicated leadership as President, Entertainment Worldwide, Pam Ryan will be retiring from Spafax in order to pursue other lifelong interests. Her departure from day-to-day… Read More

End of Year 2006

2006 was a golden year for Spafax. Its publications and products won 38 major international awards for editorial, artistic and IFE excellence. Awards were won by Air Canada’s in-flight publication enRoute, Air Canada’s e-zine OnAir, the Canadian Tourism Commission’s Pure Canada magazine, the American Institute of Certified Public Accountants’ Start Here magazine and LAN’s IN… Read More

Spafax Announces Interactive Design Partnership with Good Technology

London, 20 September 2004 – Spafax, a global firm specialising in the provision of inflight entertainment (IFE) and advertising, announces a strategic partnership with lead UK digital agency Good Technology. This partnership enables Spafax to offer interactive design for digital IFE systems as part of its full service offer to airlines. Both Spafax and Good… Read More