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	<title>Spafax &#187; Blog</title>
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	<link>http://www.spafax.com</link>
	<description>Experience Entertainment</description>
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		<title>Air Canada&#8217;s enRoute magazine named world&#8217;s best in-flight by CNNgo</title>
		<link>http://www.spafax.com/blog/air-canadas-enroute-magazine-named-worlds-best-in-flight-by-cnngo</link>
		<comments>http://www.spafax.com/blog/air-canadas-enroute-magazine-named-worlds-best-in-flight-by-cnngo#comments</comments>
		<pubDate>Wed, 09 May 2012 15:53:52 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Air Canada]]></category>
		<category><![CDATA[CNN]]></category>
		<category><![CDATA[CNNgo]]></category>
		<category><![CDATA[enRoute]]></category>
		<category><![CDATA[inflight]]></category>
		<category><![CDATA[Magazines]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=3101</guid>
		<description><![CDATA[enRoute, Air Canada&#8217;s award-winning in-flight magazine, can put another feather in its proverbial cap: world&#8217;s best in-flight. The good folk at CNNgo surveyed the world&#8217;s best in-flight magazines and said enRoute is &#8220;basically what an in-flight should (and could) be.&#8221; As the creators of enRoute, we couldn&#8217;t agree more. We&#8217;ve always thought enRoute should be [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Big Day for Spafax</title>
		<link>http://www.spafax.com/blog/a-big-day-for-spafax</link>
		<comments>http://www.spafax.com/blog/a-big-day-for-spafax#comments</comments>
		<pubDate>Tue, 01 May 2012 15:32:13 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Air Canada]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[enRoute]]></category>
		<category><![CDATA[May Day]]></category>
		<category><![CDATA[Nathalie Cusson]]></category>
		<category><![CDATA[National Magazine Awards]]></category>
		<category><![CDATA[nominations]]></category>
		<category><![CDATA[Toronto]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=3080</guid>
		<description><![CDATA[Spafax Canada celebrated May Day in its own fashion by announcing the release of an enhanced IFE selection on Air Canada (read the press release here) by doubling the amount of movies and TV available to passengers, publishing a new app for Toronto food critic legend Joanne Kates (if you live in or are visiting [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Facebook and Instagram: Nothing but a content play</title>
		<link>http://www.spafax.com/blog/facebook-and-instagram-nothing-but-a-content-play</link>
		<comments>http://www.spafax.com/blog/facebook-and-instagram-nothing-but-a-content-play#comments</comments>
		<pubDate>Wed, 11 Apr 2012 15:32:03 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[Kodak]]></category>
		<category><![CDATA[New York Times]]></category>
		<category><![CDATA[purchase]]></category>
		<category><![CDATA[VC]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=3067</guid>
		<description><![CDATA[There has been much gnashing and jawing over Facebook&#8217;s recent purchase of Instagram. On one side, you have the Instagram loyalists who feel a bit betrayed by the whole matter. On the other side, you have the strategists who see what Facebook is up to. On every side, you have that crazy price: Instagram is [...]]]></description>
		<wfw:commentRss>http://www.spafax.com/blog/facebook-and-instagram-nothing-but-a-content-play/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Fine Art of the Inflight Entertainment Guide</title>
		<link>http://www.spafax.com/uncategorized/the-fine-art-of-the-inflight-entertainment-guide</link>
		<comments>http://www.spafax.com/uncategorized/the-fine-art-of-the-inflight-entertainment-guide#comments</comments>
		<pubDate>Fri, 03 Feb 2012 16:05:55 +0000</pubDate>
		<dc:creator>Richard Rawlinson</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[in-flight entertainment]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[print]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2963</guid>
		<description><![CDATA[At our London headquarters, Spafax publishes inflight entertainment (IFE) guides for numerous airline brands, and it’s always good to receive positive feedback following market research. Despite increasingly sophisticated onscreen menus for the month’s movies, TV and audio offer, demand for print guides continues to be strong. It seems counter intuitive, in this day of touchscreen [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>2012 is Shaping Up as the Year of Consolidation</title>
		<link>http://www.spafax.com/blog/2012-is-shaping-up-as-the-year-of-consolidation</link>
		<comments>http://www.spafax.com/blog/2012-is-shaping-up-as-the-year-of-consolidation#comments</comments>
		<pubDate>Fri, 20 Jan 2012 17:41:56 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[Chris Brogan]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[International Content Summit]]></category>
		<category><![CDATA[Sparksheet]]></category>
		<category><![CDATA[The Year of Consolidation]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2946</guid>
		<description><![CDATA[This isn&#8217;t a new idea. But it&#8217;s something that is floating around in so many different places that it&#8217;s starting to feel true. In the content business, I&#8217;ve always told my editors that spotting an idea twice is coincidence, but three times is a trend. I didn&#8217;t make that up either. But I believe it. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Truths for 2012</title>
		<link>http://www.spafax.com/blog/brand-truths-for-2012</link>
		<comments>http://www.spafax.com/blog/brand-truths-for-2012#comments</comments>
		<pubDate>Fri, 13 Jan 2012 17:24:06 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[2012]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[consumer]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[content strategy]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[Spafax]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2925</guid>
		<description><![CDATA[Brand managers (or guardians – that’s a much grander sounding word, no?) are busier than ever. And sometimes they’re confused. They should be. Brand guardians are having a tough time seeing themselves as publishers, as content managers. The world is changing rapidly and sometimes it’s tough to get your bearings. That they never “owned” their [...]]]></description>
		<wfw:commentRss>http://www.spafax.com/blog/brand-truths-for-2012/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>In Flight Refresh Takes Wing Aboard British Airways: Spafax captains new content for British Airways In-Flight Entertainment</title>
		<link>http://www.spafax.com/blog/in-flight-refresh-takes-wing-aboard-british-airways-spafax-captains-new-content-for-british-airways-in-flight-entertainment</link>
		<comments>http://www.spafax.com/blog/in-flight-refresh-takes-wing-aboard-british-airways-spafax-captains-new-content-for-british-airways-in-flight-entertainment#comments</comments>
		<pubDate>Mon, 12 Dec 2011 19:33:50 +0000</pubDate>
		<dc:creator>Anthony Van Someren</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[British Airways]]></category>
		<category><![CDATA[IFE]]></category>
		<category><![CDATA[Olympics]]></category>
		<category><![CDATA[Wellbeing]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2902</guid>
		<description><![CDATA[As the provider of content for British Airways (BA), scheduling, promotion, brand and packaging for their in-flight entertainment services, Spafax is responsible for updating and rolling-out new content as they need changing or refreshing. This is especially important when it comes to branding, and after eight years on-board the current set of idents (those pieces [...]]]></description>
		<wfw:commentRss>http://www.spafax.com/blog/in-flight-refresh-takes-wing-aboard-british-airways-spafax-captains-new-content-for-british-airways-in-flight-entertainment/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Lessons Gleaned from the International Content Summit</title>
		<link>http://www.spafax.com/blog/lessons-gleaned-from-the-international-content-summit</link>
		<comments>http://www.spafax.com/blog/lessons-gleaned-from-the-international-content-summit#comments</comments>
		<pubDate>Thu, 01 Dec 2011 16:02:13 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[#Content2011]]></category>
		<category><![CDATA[Air Canada]]></category>
		<category><![CDATA[Bombardier]]></category>
		<category><![CDATA[Boots]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[custom content]]></category>
		<category><![CDATA[custom media]]></category>
		<category><![CDATA[International Content Summit]]></category>
		<category><![CDATA[London]]></category>
		<category><![CDATA[Mintel]]></category>
		<category><![CDATA[Westfield]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2874</guid>
		<description><![CDATA[We in the content industry tend to go to a lot of conferences. And there are a lot of conferences about content. With the vast changes in technology, everyone in the field wants to know the ins and outs of content and content strategy to better service their client needs. That’s perfectly understandable. But it [...]]]></description>
		<wfw:commentRss>http://www.spafax.com/blog/lessons-gleaned-from-the-international-content-summit/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Content Hub</title>
		<link>http://www.spafax.com/blog/the-content-hub</link>
		<comments>http://www.spafax.com/blog/the-content-hub#comments</comments>
		<pubDate>Mon, 14 Nov 2011 21:02:52 +0000</pubDate>
		<dc:creator>Arjun Basu</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Air Canada]]></category>
		<category><![CDATA[Bombardier Business Aircraft]]></category>
		<category><![CDATA[brand stories]]></category>
		<category><![CDATA[British Airways]]></category>
		<category><![CDATA[Custom Content Council]]></category>
		<category><![CDATA[Emirates]]></category>
		<category><![CDATA[Fairmont]]></category>
		<category><![CDATA[Mercedes-Benz Canada]]></category>
		<category><![CDATA[Singapore Airlines]]></category>
		<category><![CDATA[Turismo Chile]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2869</guid>
		<description><![CDATA[Last week, I spoke to the Custom Content Council at their pre-Pearl Awards gathering in New York. (For the record, Spafax won 5 Pearl Awards for our work for Air Canada’s enRoute, enRoute online, Air Canada’s OnAir and Mercedes Benz Canada.) Speaking about in-flight magazines and our long-standing partnership with Air Canada, I then conducted [...]]]></description>
		<wfw:commentRss>http://www.spafax.com/blog/the-content-hub/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The DJ as Curator: Custom Compilations Take Off</title>
		<link>http://www.spafax.com/blog/the-dj-as-curator-custom-compilations-take-off</link>
		<comments>http://www.spafax.com/blog/the-dj-as-curator-custom-compilations-take-off#comments</comments>
		<pubDate>Fri, 04 Nov 2011 20:09:13 +0000</pubDate>
		<dc:creator>Venus Stojsic</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[audio]]></category>
		<category><![CDATA[curation]]></category>
		<category><![CDATA[IFE]]></category>
		<category><![CDATA[mood]]></category>
		<category><![CDATA[music]]></category>
		<category><![CDATA[Spafax Custom Playlists]]></category>

		<guid isPermaLink="false">http://www.spafax.com/?p=2835</guid>
		<description><![CDATA[You&#8217;re on a quick flight. An hour to decompress before the start of the day. So you decide to relax with some new music. But you don&#8217;t want to start thinking about what to listen to. That&#8217;s what DJs are for, right? Curation may be a buzzword in content circles but it’s basically what DJs [...]]]></description>
		<wfw:commentRss>http://www.spafax.com/blog/the-dj-as-curator-custom-compilations-take-off/feed</wfw:commentRss>
		<slash:comments>0</slash:comments>
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