File this under “and now for something completely different!”.

For over 25 years we’ve worked for the best airline brands in the world, from British Airways to Air Canada to Singapore Airlines. But in all that time, the legendary (and now defunct) Pan Am – Pan American Airlines – was the elusive client.

Then along came Australian writer, producer and comedienne Caroline Reid, channeling the spirit of the golden age of airlines into curvaceous, gutsy and hilarious air hostess Pam Ann. Like all major airlines worth their mettle, she wanted branded content of her own and naturally came to Spafax to help her create the most interesting city guides to be found on iTunes.

We’re really proud of the work we’ve done for Pam Ann – our first non-airline airline client. Of the guides, Caroline says “They’re the most groundbreaking and revolutionary innovation since I invented the airplane with the Wright brothers!”.

Pam Ann’s Layover Guides, available now in the Apple App Store, come loaded with great recommendations for hotels, attractions, restaurants, bars, and as an added bonus feature her own ersatz safety videos and inflight entertainment. The city guides are currently available for London, New York and Sydney.

Thanks to everyone at Spafax Interactive and Spafax who worked on this project. Special thanks goes to Joey Tanny for the amazing job he did of managing the process and keeping Pam Ann Airlines flying on schedule.

On Pam Ann:

Based in New York City. Pam Ann continues to sell out tours globally, with her upcoming You F’Coffee tour, taking off in the UK and Europe in March 2011. Among Pam Ann’s greatest hits: an advertising campaign and training videos for British Airways, the inclusion of her hit live DVD Come Fly With Me on Qantas’ in-flight programming, touring with Cher and performing inflight for Elton John.

www.pamann.com