Building on the success of in magazine and its onboard media offerings, LAN Airlines has launched a publication all about wine and the wine lifestyle.

The first edition of in-Wines includes essays by Chilean Master Sommelier Héctor Vergara, serving and pairing tips, a wine “tasting class”, wine reviews and several travel features including Chilean and Argentinian wine routes. Unexpected features like “Women of the Vine”, highlighting a new breed of oenologist, round out this very unique 3x yearly publication.

in-Wines is available to all passengers flying LAN’s Premium Business Class, inserted into their highly unique cork-lined wine list.

“This special publication helps us connect with our customers on a lifestyle subject we know they’re passionate about.” says Violeta Garcia, Senior Manager, Inflight Entertainment and Media Products at LAN. “It also gives us the opportunity to reinforce our credibilty as “wine connoisseurs” and shows passengers that we care about the entire customer experience, on and off the plane.”

Spafax, publishers of LAN’s award-winning in magazine have positioned in-Wines as a high-end international publication and a first in South America “It truly celebrates the quality, variety and sophistication of the industry. This bi-cultural Spanish / English publication confirms the ascendance of South American wines in a language that appeals to both local and international readers.” says Paula Fontaine, Spafax General Manager and Editorial Director in Santiago, Chile.

“in-Wines is already a huge hit with readers and advertisers ­—with over 20 major brands buying space in the first edition.” says Raymond Girard, President of Spafax Interactive. “It’s one of many special interest publications we have planned for the market and fits nicely within LAN’s family of highly sophisticated media offerings such as in magazine” —winner of more international awards than any other magazine in the region.

A digital copy of in-Wines can be seen at www.in-lan.com/inwines

For more information, please contact Paula Fontaine, Editorial Director and General Manager, Spafax Medios y Publicidad Ltda.

pfontaine@spafax.com

+56 2 898 6800