Warner Bros. and Sony Pictures Releasing partner with Swank-Spafax joint venture, NT Digital, to expand Filmbank’s non-theatrical distribution capabilities worldwide
LONDON, May 31th 2013
Filmbank, Europe’s leading non-theatrical entertainment content distributor today announces a new partner and owner, NT Digital Partners.
NT Digital Partners, a joint venture between global content agency Spafax and the world’s largest non-theatrical distributor Swank Motion Pictures Inc. (US) is now an equal owner along with Warner Bros. Entertainment and Sony Pictures Releasing. This alliance creates a company with expanded capabilities and expertise to help grow Filmbank’s market share and international reach.
Filmbank represents many of the leading Hollywood, Bollywood and independent film studios in the area of film usage outside the home. It distributes content to a number of diverse markets right across Europe, such as schools, hotels, ferries, trains, film societies and community film groups.
Majella Griffin, General Manager, Filmbank Distributors Ltd, commented: “This terrific tie-up with NT Digital will help ensure Filmbank’s position as a leading non-theatrical distributor. The three-way collaboration will tap into NT Digital’s global footprint and established non-theatrical sales, marketing, and technological expertise to help Filmbank grow its business internationally and benefit all of its content providers.”
Tim Swank, Chairman of Swank Motion Pictures added: “Swank is excited about our new role in Filmbank. We are eager to share our proven sales and marketing techniques with our new partners and look forward to benefiting from Filmbank’s best practices. With well-established technology and an existing global presence with Spafax’s offices across the world, NT Digital provides an efficient and established infrastructure.”
Niall McBain, CEO, Spafax, said: “With our collective resources and experience, we are creating an exciting opportunity to take the entertainment industry’s most premium content to new venues and audiences around the world and this adds to our drive to be a major player in the global digital out-of-home revolution.”