Spafax and Kinetic sign up to support the Love Content initiative in 2012, which will award the best in Digital Out of Home Advertising campaigns.
After a very successful partnership last year, Spafax has once again teamed up with the Screen to present the 2012 Love Content Awards. Now in it’s second year, the Love Content Awards celebrate the very best in digital out-of-home advertising and campaign creative.
“Love Content is all about celebrating the growing body of exceptional creative campaign work being produced for the digital out-of-home industry,” explains Niall McBain, CEO of Spafax. “It is this creativity which is defining the impact and growth of the medium and we want to acknowledge the companies who are really pushing the boundaries.”
The 2011 Awards, held at the Screen Media Expo at Earl’s Court in May, generated over 165 submissions and saw prizes going to the likes of Nike, Lynx and JCDecaux for their innovative work across the medium. This year, many more entries are expected, with significant growth in the industry.
“Love Content is a great initiative and an ideal platform to engage the creative community, and celebrate and share the innovative work that’s currently being seen on digital OOH globally.” Says Carolyn Nugent uk head of digital at Kinetic “With more advertisers using the medium than ever before, and the growing potential for interaction with consumers on the move, I’m looking forward to the bar being raised even higher in 2012.”
‘We are delighted to be working with both Spafax and Kinetic,” says Richard Cobbold, Chairman of The Screen, “The commitment of Spafax to help us get Love Content off the ground in 2011 bore fruit with the incredible response we generated – with 160 creative submissions to our awards last year. This year with KINETIC on board – we are really find at the centre of the digital out-of-home advertising industry and we expect to see ever greater numbers of submissions for the awards.”
Judging the entries will be representatives from Agencies, Network Owners & the Technologists, including; Spafax, Kinetic, JWT, Ogilvy, HMDG, JCDecaux, CBS Outdoor, Ocean, Eye, Clear Channel & Outdoor Plus, ISE2011 & DV Signage.
Entries are open for any creative or nominations up until April 2012 with the award ceremony to be held in London Wednesday 16th May.
For more information or to submit entries, please contact:
Lisa Goldstein at The Screen: T: +442076312152 E: firstname.lastname@example.org or visit www.lovecontent.org
Spafax is one of the world’s leading providers of branded content in the form of entertainment production and management, publishing and media sales. Clients include British Airways, Air Canada, Etihad Airways, Emirates, Mercedes Benz, Fairmont Hotels & Resorts and more. Spafax is a tenthavenue WPP company. For more information, please visit www.spafax.com
Kinetic Worldwide is the world’s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with people’s lifestyles and the environments they engage with. Fully owned by WPP and part of the tenthavenue performance marketing division, Kinetic’s expertise and insight helps deliver solutions for clients that achieve ambitious brand and marketing goals.
Kinetic is traditionally an Out of Home media agency and in addition today delivers wide-ranging specialist expertise through its complementary service divisions including Joule, Aviator, Target Health, Destination Media Group, Kinetic People, Meta, ALCANCE, Zone and Hi Rezz. Kinetic employs over 800 professionals across 38 offices.
tenthavenue’s vision is to optimize performance wherever people engage with the world. tenthavenue’s mission is to be the leading global company to identify and build tailored audiences and outcomes across multiple channels and devices. For more information, please visit www.tenthavenue.com